Digital marketing, CRM, Social Media Management and Lead Generation are some of the core competencies synonym with Vaibhav Kakkar. He started his journey after completing his bachelor’s from University of Delhi. He went on to get a digital marketing certification and joined as an assistant manager at Digital Vidya.
It covers the niche of digital marketing training and has become Asia’s Leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. It also offers customized workshops for corporations that are interested in leveraging digital marketing to scale up their businesses. Digital Vidya has been steadily growing since 2009 and claims to have contributed to the growth of over 6000 professionals from over 3000 brands across Asia through over 300 digital marketing training programs.
Please provide a brief overview of your product/ service.
We provide Digital Marketing education through our public/corporate trainings program. We have been contributing in success of our entrepreneurs friends since last 5 years. So far we have trained more than 11000+ people from over 5000+ brands including Google, Yahoo, Ebay.
What inspired you to build the above product/ service?
We feel really proud when someone come to us and share their accomplishments after learning digital marketing from us. Our training program is more like a life changing program Vs a typical training. This experience of being a contributor to someone is really awesome and it keeps me inspired about my work.
What is your life mantra?
Even itch needs to start from a scratch.
What was the most challenging part of your journey till now?
Most challenging part is making other realize that through us they can be more successful. Percentage of people still don’t understand the importance of digital marketing for their businesses & career.
How did you overcome those challenges?
I always try and share real time experience with people that how others have got success through us. Moreover I always accept challenges are part of every business the most thing which one needs to do while facing challenges is not to lose self control.
Share some details about the investments that you have been able to fetch for the business till now.
Since last 2 years we are growing with 600% growth rate. I hope it answers the questions.
How do you protect yourself from the problem of Brain Drain?
Though we are startup with 50 people staff but we have really good environment. We don’t do anything special to control our attrition. Yes, one thing I would like to highlight here that we enjoy our success and breakdowns every month. We never compromise on life quality of all our employee’s.
According to you, what are the three qualities an individual must have to achieve success?
Three simple ways to achieve success.
1) A clear vision for business.
2) Timing management.
3) User experience with you/organization.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I use Rapportive to know more about my clients before meeting them. It is tool which can be installed in your gmail account and you can get your user details in just one click.
Share any one habit which you think makes you more productive.
I always plan my day/week/months. I don’t use social networking sites during first half. To avoid distractions I always keep my phone internet off.
Share any one habit which you wish to change in yourself.
I am very foody & I think thats not good for me
Answer in less than 50 words
One tip to success:
Listen more and learn from others, when we speak to much we only speaks what we know but we miss opportunity to learn something new from others.
One mistake you believe every individual must avoid:
Never run behind money, always go for new learnings. One day you will make big time money.
One most important lesson that you have learnt till now:
Friendship and business needs to be separate.
What are your plans for next 3 years?
We wants to take our digital education world wide.
If you get a chance to start your career again what would you do differently this time?
This time I will start with my own startup.
What are your top three getaway destinations?
Goa, Shimla, Ladakh.
Share a quote that inspires you the most.
“Life is not fair, get used to it.”