Erik is a dynamic and ‘full-of-life’ personality who co-owns TheDrawShop.com- a video animation company with Co-founder Summer Felix, focusing on sales and marketing videos. Educated from Brigham Young University and specialized in marketing, this young entrepreneur is the master of various skills and owns oodles of experience in product development. Having worked with many companies & built various marketing programs that turned out to be million dollar plans, he is a name acknowledged by several business leaders. Erik is typically known for his innovative approach and his venture reflects the same.
This advertising graduate specializes in sales funnel and TheDrawShop is so the domain offering strategic marketing solutions to various businesses. Few of his clients are Harvard Medical School, UBER, LinkedIn, A&E Television Brands, Franklin Covey, Columbia University’s Teachers College etc. Yo! Success team interviewed this marketing genius and explored other facets of his brilliance.
What is TheDrawShop all about?
We provide kick-butt whiteboard marketing videos that make any message impossible to misunderstand or forget.
What is your life mantra?
You gonna do it
What was the most challenging part of your journey till now?
Building the right team and not micro managing them.
How did you overcome those challenges?
Built a very very clear process where each member of the team was responsible for a defined part of the process. Defining the process allowed us to better define the skill sets needed for each part of the process and thus hire accordingly. We also, when we hire, we hire on a test contract basis initially to determine true skills set and working habits within the team.
According to you, what are the three qualities an individual must have to achieve success?
- Ability to differ gratification
- Eagerness to explore
- Fail often and fail fast
How do you protect yourself from the problem of “Brain Drain” while talking about attrition?
We have a highly creative environment and do not micro manage the team. They are free to manage their own schedules, take breaks when needed.
What are your top three getaway destinations ?
- Any ski resort
- Any beach
- Any mountain
As an entrepreneur, what advice would you like to share with emerging startups?
Understand exactly who your audience is, ask them what they want, build what they say they want. Start with an MVP and then iterate to perfection.
If you get a chance to start your career again what would you do differently this time?
Say no more…
Which online tools and services do you use the most and would like to recommend as well?
Share any one habit which you think makes you more productive.
I never look at my phone in the morning until I have prayed, read something inspiring and worked out.
Share any one habit which you wish to change in yourself.
Edit my comments more.
Which one mobile app would you recommend?
Answer in less than 50 words:
Know what who you are, what you are good at and what you are not good at. Find other people to do what you are not good at.
One tip to be a good learner:
A good learner is only as good as the action he takes on what he has learned. After you learn, take action. Action is the best teacher. Knowledge doesn’t change the world. Action does.
One mistake you believe every individual must avoid:
One most important lesson that you have learnt till now:
If you get an opportunity to start a new venture what will it be?
The new venture I am working on now. It is in the app/platform space.
What are your plans for next 3 years?
- Build TheDrawShop 10x
- Be the top social platform for change in the world.
Share a quote that inspires you the most.
“He who has his health has 1,000 dreams. He who does not, has only one.”