Rohan Mehta did BE in Production Engineering from D.J. Sanghvi College of Engineering. He has accumulated vast experience in IT Sales and Technology Resourcing by woking for a company in the USA. After few years, Rohan left his lucrative job and decided to set up his own venture in India.
Being a serial entrepreneur and an aspiring investor in businesses that use latest technology, Rohan co-founded Social Kinnect, which is a digital marketing agency with clients such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, Lodha, Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian and Borosil.
Please provide a brief overview of your product/ service.
Social Kinnect, is a Mumbai-based full-service digital marketing agency founded in 2011, that prides itself on providing result driven digital marketing services to country’s top most brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, Lodha, Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian and Borosil. Our range of digital services includes Social Media Marketing, Media Buying / Planning, Strategy, Digital Video Conceptualisation& Production, Websites and Application Development among others.
What inspired you to build the above product/ service?
I had always aspired to be an entrepreneur. After working for over 2 years in the USA for a multinational company and understanding how a large organization functions, scales and builds profitability, it gave me the confidence to take the plunge. I had spent my early years in the IT industry and realized that this space was quite cluttered, I consciously wanted to pick an industry that was relatively new and on the cusp of ballooning into something big… digital media just seemed like the perfect fit.
What is your life mantra?
Will try anything – twice!
What was the most challenging part of your journey till now?
Quitting my job with a lucrative pay in the USA and coming back to set up shop in an early stage industry which I didn’t have any knowledge of.
How did you overcome those challenges?
By constantly trying to learn, having a clear focus on talent and taking small calculated risks constantly, also believing in myself and making sure that I give it my all.
Share some details about the investments that you have been able to fetch for the business till now.
We are bootstrapped
How do you protect yourself from the problem of Brain Drain?
We are in a very dynamic industry and the need to evolve is very important, we have a program called #KinnectEDGE which stands for ENHANCED DEVELOPMENT GROWTH ECOSYSTEM this program provides professional as well as personal development for employees. Majorly we provide need based training to employees, they are given the freedom to be versatile and explore different things and not confine them to their job roles, this gives them the liberty to work on things they love or learn things they are interested in which in-turn helps make a more versatile workforce and does not make work monotonous. We also have a theme-based monthly party which is called #KinnectFriday like we recently had one where a few employees came together to form a #KinnectBand and performed for everyone at the office, this keeps the environment lite and keeps employees motivated and well connected.
According to you, what are the three qualities an individual must have to achieve success?
A burning desire of knowledge to effectively build and mobilize teams.The ability to think and act objectively.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Calendars, Evernote, Dropbox, LinkedIn, and WhatsApp (As internal business communication platform).
Share any one habit which you think makes you more productive.
10 minutes of Meditation daily.
Share any one habit which you wish to change in yourself.
The fact that I’m always thinking about work and not being able to cut away in my time off.
Answer in less than 50 words
Build a clear focus and learn to take things through.
- One mistake you believe every individual must avoid
Doubting your abilities and trying to build on your weaknesses rather than your strengths.
- One most important lesson that you have learnt till now
That luck does not exist.
What are your plans for next 3 years?
To build Social Kinnect into a world class Digital Marketing Agency and to do work that has a measurable and sustainable positive impact for our clients. Build a culture that is predicated on honesty, innovation and excellence.
If you get a chance to start your career again what would you do differently this time?
Start earlier and be more focused from the beginning.
What are your top three getaway destinations?
Jamaica, Australia and Goa
Share a quote that inspires you the most.
If you think you can do a thing or think you can’t do a thing, you’re right. – Henry Ford