Priyadarshi is very professional in his approach and focused on his responsibilities, which is evident from his work. He has an expertise in strategy building, market research, and competitive analysis. He has completed his post-graduation in marketing from IIM, Ahmedabad. Rahul on the other hand has an extensive expertise in building consumer oriented solutions. He and Priyadarshi came together to build a highly versatile startup called Raprika. It is the perfect answer for partygoers and helps them find all the latest parties happening within Delhi-NCR region.
Please provide a brief overview of your product/ service.
Raprika lets you discover the hottest parties in Delhi-NCR. Search through the curated list of party events near you and book without a hassle. Forget the long queues outside the club; just flash your entry ticket and get in. It’s so simple. Wanna Party tonight? Just Raprika it.
What inspired you to build the above product/ service?
We saw a big confusion among a lot of people including our friends, about which are the best parties going around near them. The biggest issue was “Where to Party tonight” and it depends on what is going inside the clubs. That’s when Raprika happened.
What is your life mantra?
Be clear what you want to do, give it a shot and life will become simpler.
What was the most challenging part of your journey till now?
It is to reach maximum number of people. We see that there is a need for such a product and the more people we reach, higher the chances of them using it more frequently too. Hence, it is about developing more channels of reaching audience, which may be offline too in addition to online. Catering offline audience at a big level is a big challenge as of now.
Share some details about the investments that you have been able to fetch for the business till now.
Currently in talks with HNIs
According to you, what are the three qualities an individual must have to achieve success?
- Smart work
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I love to travel a lot and visit new place to eat. TripAdvisor and Zomato are always with me.
Share any one habit which you think makes you more productive.
Be clear what you want to do, and then Do it.
Share any one habit which you wish to change in yourself.
Unnecessary going in too much detail of some work. Gives you some additional knowledge but takes your valuable time along with it.
Answer in less than 50 words
One tip to success:
If you have a doubt, make two plans and if you believe something can be done then just go for it.
One mistake you believe every individual must avoid:
Do share your ideas with many but don’t listen to everyone’s feedback. Understand and then work accordingly.
One most important lesson that you have learnt till now:
The days of getting users only are gone now; Focus on sources of revenues for long term.
What are your plans for next 3 years?
Raprika is to become an integrated platform for users, clubs and the artists. Party will mean Raprika.
If you get a chance to start your career again what would you do differently this time?
It is a new day every day. We can’t go back then why talk about what could have been done in the past.
What are your top three getaway destinations?
Singapore, Bali and Greece. The last one is yet to be covered.
Share a quote that inspires you the most.
“Stop waiting for things to happen, Go out and Make them happen”