Prasanna has an expertise in web design and development. After completing his BE in computer sciences from Nagpur University, he started to mull the idea of starting his own company. At the same time, the IT services sector was showing the immense rise and he capitalized on the same by launching Aditya InfoTech.
He realized and appreciated the significance of a functional, deliverable and easy to navigate website. With the same notion, he has been helping many clients over the years with the instinctively designed user interface. This provides website’s visitors with an artistic experience. They also help define the next action of the visitor and added interactions for greater possibilities. They also have Marathiunlimited.com website, which is their entertainment venture. The website provides you with all upcoming and recently brewing news in Marathi entertainment industry. You can find biographies of celebrity, reviews of films, recipes, and absorbing news of Marathi entertainment industry.
Please provide a brief overview of your product/ service.
We provide thorough designing of your website. We undertake a creative and unique approach for every client we serve. Logo designing, web development, developing resources for your website, search engine optimization, search engine marketing, and sending bulk messages are all in our service list. On the top of this, we provide professional training, software testing, web hosting, web marketing and human resources service through our website hr-is-in.com. The site deals with resume services, HR guidance, HR preparation and HR processes. With our other website studyabroadlife.org, we make our efforts to guide and motivate aspiring students to study abroad. We provide them with relevant videos, column on major happenings and notices in abroad, information on the education system and criteria in abroad.
What inspired you to build the above product/ service?
The thought that growing trend in businesses in the country will need some kind of promotional strategy and the power of internet inspired us with the thought of SEO Company.
What is your life mantra?
‘Bend before you break’ is the thought I carry with. Change is the only thing constant in this universe. The one who is adaptable to change can only survive in this trend of neck-to-neck competition. An SEO company deals with providing clients a different and unique approach which will in return engage more attention from customers than before. Therefore, it is important to know changes worldwide as well as adapting to those
What was the most challenging part of your journey till now?
When we started our journey in 2006 it was tough to convince people about us. We were inexperienced and moreover convincing people about online and social media marketing was a hardship. People were not sure how this social media marketing can help their business grow. The hardest picture was to make them realize the miracles online marketing can do as well as we, even as young professionals, are your right choice for this task.
How did you overcome those challenges?
They say ‘In order to succeed, you must believe you can’. And we believed in our business idea. We believed this is the change which is going to make a revolution in the field of marketing. We convinced people with the fact that 75% of the people engaged in search engines are with the intention to purchase. The internet is changing the picture of marketing and we must be part of it. Our professional team working on every project with same passion and conviction made our clients and their connection realize though inexperienced but we are great at what we are offering.
Share some details about the investments that you have been able to fetch for the business till now.
We were lucky to impress our investors ICICI bank. They believed in our vision. We presented before they work we want to proceed for next few years with our strong professional and passionate team. The investors after few official process and verification were ready to invest with us.
How do you protect yourself from the problem of Brain Drain?
Our management consists of separate HR department. This department helps our employees with their issues and provides them with solutions for that. The department makes sure each employee is being credited and accolade for the work. Counseling, appraisal, and other related issues are solved in a candid conversation with the employees. Moreover, our company maintains a very frank environment, providing employees for working in flexible hours; relaxation on dress code; concern about each employee’s professional growth and healthy competition
According to you, what are the three qualities an individual must have to achieve success?
Vision, to see the future scope. Connection, to connect quickly with clients. Deligent nature, consistent and fast even beats slow steady.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Being an SEO company, we deal mostly with Php, WordPress. Whereas for marketing and promoting our work, Facebook and Google+ provide us a great platform. For being connected to our employees and daily update of work, we use Slack for communication
Share any one habit which you think makes you more productive.
Organizing! Being organized is half work done. You need to put things in such a manner that it does not create hustle. We prefer everything hard and fast these days so do our clients expect this from us. We need to be sure we are quickly accessible to things demanded.
Share any one habit which you wish to change in yourself.
I would like to give more attention to my fitness and improve the longevity of my work.
Answer in less than 50 words
Have patience, big ideas take time to show results.
- One mistake you believe every individual must avoid complacent
- One most important lesson that you have learned until now:
Follow up constantly
What are your plans for next 3 years?
Satisfying more clients with the work we deliver. Expanding business and acquiring a firm position in Indian business world. Able to access to more resources and infrastructures.
If you get a chance to start your career again what would you do differently this time?
I should have been started making my networks among people a bit early. Things like starting the firm with more confidence in me and with some more creativenesses in mind.
What are your top three getaway destinations?
Being with family and friends is all I enjoy. So any place where I am in the company of family I would like to visit… Still all the hill stations are on my list.
Share a quote that inspires you the most.
“With a new day, come new hopes and opportunities!”