Nitin Bajaj is a serial entrepreneur and a firm believer of hard-work. With his intellect and perseverance, he has successfully founded three ventures including SponsifyMe, GetMyLooks & SKB Automation Consulting. Nitin is a B.Tech (Mechanical Engineering) from YMCA University of Engineering & Technology Faridabad and has done MBA from DMS IIT Delhi. After completing his education, he worked in sales and marketing departments of two leading companies.
The idea to create SponsifyMe.com evolved when he could not find events targeting female audience for GetMyLooks.com. SponsifyMe is the newest way of connecting event organizers with sponsors. He dealt with all snags and glitches that came across while building a portal that could meet unique needs of this business model. How he succeeded eventually and what keeps him going as an entrepreneur, this interview will tell you all.
Please provide a brief overview of your product/ service.
SponsifyMe is an online platform that connects brands with events. Event organizers face difficulties reaching out to sponsors/partners because of time constraints/geographical constraints or not able to reach the right marketing person in organization. Brands or startups who are willing to sponsor or barter (vouchers/coupons) with any event (college fest/exhibition/fashion show etc) find difficult to check events along with their demographic information such as age group, gender, number of attendees, target group of attendees etc and do efficient marketing through events.
In our portal brands list their target event preferences and their target group of customers and we match this with the events listed on our portal. Any event that matches with the brand we send this event information (automated) to the respective brands. This way events get connected with right sponsors at shortest possible time and get sponsorship for their events with ease and convenience.
What inspired you to build the above product/ service?
My first startup GetMyLooks.com where we wanted to find events targeting female audience. No such platform was existing that will give us freedom to choose events as per our needs, so we built one.
What is your life mantra?
To do things that have never been done before and to believe in my inner voice that tells me to go ahead and do things.
What was the most challenging part of your journey till now?
The most challenging part was to build the portal itself, being a mechanical engineer it was difficult to do coding and built a complete website with the features that was needed for this business.
How did you overcome those challenges?
I overcame these challenges by learning the basics of coding and then developed a MVP of the business model and validated it. Later one of my engineering college friend joined me as cofounder and took over product development since he has experience in it.
Share some details about the investments that you have been able to fetch for the business till now.
We have not raised any investments so far, we are in bootstrapping mode till now and we will look for investments after few months.
How do you protect yourself from the problem of Brain Drain?
I think by setting up right culture an empowering people to do things that they like the problem of brain drain can be solved.
According to you, what are the three qualities an individual must have to achieve success?
I believe most important qualities are:-
Which online tools/ services/ apps do you use the most and would like to recommend as well?
2. Google Analytics to analyze the behavior of users
It is very important to understand the user behavior specially if you are in online business.
Share any one habit which you think makes you more productive.
I plan my things by setting short term goals with a long term vision.
Share any one habit which you wish to change in yourself.
I am very impatient sometimes I would like to change this habit.
Answer in less than 50 words
One tip to success:
To explore things that one has not done before with firm determination and an open mind to learn and execute them with passion & dedication.
One mistake you believe every individual must avoid:
Not believing in yourself.
One most important lesson that you have learnt till now:
Persistence is the key to success.
What are your plans for next 3 years?
We are focusing on organizing the whole below the line advertising industry through disruptive innovation and some cool products that we are working upon that will add immense value to the way marketers explore the advertising space.
If you get a chance to start your career again what would you do differently this time?
I am happy that i started my career the way I am doing right now. Though i would like to explore a bit about software development as it add immense value in an online business.
What are your top three getaway destinations ?
Share a quote that inspires you the most.
“A year from now you may wish you had started today”- by Karen Lamb.