In India, countless children are being abducted for reasons so unfortunate & disgraceful, that even talking about them sends a chill to the spine of normal people. For Mayur, it was hard to tolerate; therefore, he took a resolve to do something to make children’s life a little safer in the country.
After months of brainstorming and market research, he, along with Swapnil, founded 360Track system. A combination of an electronic device installed in schools, coaching institutes, homes (places children commute between) and a smart card (that children carry with them), coupled with the 360Track mobile app, that let parents know their child’s exact location, so that parents can take necessary actions instantly, in case something goes off the track.
Please provide a brief overview of your product/ service.
360Track brings together parents and educational institutes on a common platform to communicate seamlessly with each other, thus, efficiently contribute to children’s academic growth. 360Track solution consists of a device, smart cards, SMS service, online software and mobile app. The device is affixed at entrance of institutes (coaching classes/ school/ college). As soon as student taps the smart card to the device, a SMS is send to his/ her parent immediately. The device is linked to the online software. The software also comes with additional features wherein the class teachers can mark the student’s attendance, put up notes of their homework or class activities. The 360Track Mobile Apps allows parents to access their child’s information on the go using iOS, Android or Windows Phone apps.
What inspired you to build the above product/service?
In August 2014, I came across a news article saying “One lakh children go missing in India every year”. I just got nervous. I checked the documents and records published by the National Crime Records Bureau, and was greatly distressed to know that children are being kidnapped for trafficking, ransom and forcing them to beg. After digging deep into the issue, I found one of the scenarios for kidnapping is when the child is out from home.
I wanted to build something that will keep parents updated about their child’s whereabouts. So I started thinking of a solution which will intimate parents when the child enters and leaves school, tuition, hobby class, etc. I thought of a biometric fingerprint system which seemed to be difficult to use for kids. So I finalized upon Contactless Card-based system. When I discussed this idea with some schools and tuitions, their suggestion was, it should be connected with Student Management System which will offer security as well as automation. Then I, along with my team, thought of building a system which will provide parents a convenience way to access their child’s information. This is how we started building a solution- 360Track in December 2014.
Tell us about yourself & your entrepreneurial journey.
After my 10th, I started learning computer programming. At the age of 18, while in Diploma second year I started working professionally. I got few software & website development assignments.
On 5th October 2015, I, with my brother Swapnil Dabhade, started my own IT & Media firm functional in Digital Marketing, Website & Mobile App Development and Software Development in Thane- The Horizon Technologies. After the struggle of initial 4-6 months, our business got momentum. By December 2015, we worked with more than 150 clients in and around Mumbai & Thane.
In August 2014, we started conceptualizing and building a product for Schools, Coaching Classes & Colleges- 360Track. After developing the product completely, I and Swapnil co-founded a firm 360Track Systems on 23rd April 2016.
What is your life mantra?
Putting up the things together- This is what the creativity is!
What was the most challenging part of your journey till now?
Managing funds, people and delivery is really a challenge. But we coped up with them since these challenges are just a part of entrepreneurial journey.
How did you overcome those challenges?
The only way to do great work is to love what you do. And when you love what you do, challenges become opportunities.
Share some details about the investments that you have been able to fetch for the business till now.
360Track is a self-funded start up. We used funds from our other firm The Horizon Technologies. The complete solution is conceptualized, developed and manufactured in-house. So the investment was development & manufacture of hardware device, development of online software and mobile apps (for android, iOS & windows phone platforms), server costs, promotion and branding, sales & marketing and regular operating cost.
According to you, what are the three qualities an individual must have to achieve success?
Loyalty, Perseverance, Calculated Risk-taking
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I am also Founder & CEO of a digital agency- The Horizon Technologies based in Thane. We use digital marketing tools and platforms to create awareness of our product. And I think, Facebook and Google Ads are the most effective and least expensive tools for this.
How do you use digital media for branding of your product? Can you share a case study?
Branding is at the core of our business. For 360Track, we majorly focus on Facebook as an online marketing platform. We organized a #SelfieWithSis contest on our Facebook Page this Rakshabandhan and received great response. iPad was the gift for the winner. On the day of results announcement, we reposted all those lovely photos that we received during the contest and to treasure those sweet memories, we created a website 360trackbrand.in which hosted the entries of #SelfieWithSis!
Share any one habit which you think makes you more productive.
Share any one habit which you wish to change in yourself.
Not spending enough time with family.
Answer in less than 50 words
One tip to success:
Right decision at right time.
One mistake you believe every individual must avoid:
Fear of failure.
One most important lesson that you have learnt till now:
Know the people working with you. If you fail here, you will be back-stabbed.
What are your plans for next 3 years?
Specifically for 360Track, to set-up a Pan India Channel Partner network and serve as many institutes as possible. And for the whole business, running business all over globe with physical presence in at least 4 countries.
If you get a chance to start your career again what would you do differently this time?
This time I started at 18 years old. Next time, I’ll start at 8!
What are your top three getaway destinations?
Office. Office. Office.
Share a quote that inspires you the most.
Steve Jobs is role model for me, I believe in “Think Different”.