Often we ignore certain things that can fetch us immense value. Hritesh did not encounter such situation and made crores on money by recycling things that many just throw away. The 39-year-old, along with his wife Preeti, got the idea of recycling waste when a Danish tourist came to their handicraft shop and was interested in a tin chair.
Hritesh always had an eye for upcoming trends and this quality has been pivotal in his success. Although he has faced certain roadblocks in his path to success, nothing has stopped him from moving ahead. Priti International designs and manufactures various handmade products out of waste materials. They are now India’s biggest exporter of waste handicraft products, and the only one in India to export to China.
Please provide a brief overview of your product/ service.
At Priti International, we are designing & making various handmade products out of waste materials. We make a lot of bags from old gunny bags, old military tents, old denim pants, etc, then we are also making furniture from waste tins, drums, old military jeeps, tractor parts, waste machine parts, etc. Lamps from waste lightings of the scooter, motorcycle etc. All these products are then exported to various countries like China, USA, Europe, Australia etc. WE are now countries biggest exporter of waste handicraft products and only exporter in INDIA to export to CHINA.
How did the idea of setting up your startup come about?
After losing all the money in previous businesses, we were totally running out of money. All we thought at that moment was- what next. Those days we had a lot of waste material in our factory. Like old gunny bags, old drums of chemicals, etc. We tried to sell them off to collect some money for our bread and butter, but didn’t get good money, so we decided to make some items out of these waste items. And this is how our project started off.
What inspired you to build the above product/ service?
After losing all the money in previous business, we were totally out Of money. so we have to think what should we do now. During those days, we were having a lot of waste material in our factory. Like old gunny bags, old drums of chemicals, etc. We have tried to sell those to collect some money for our bread and butter, but didn’t get good money, so we start thinking of making some items out of these waste items. And this is how this project starts.
In a Nut shell, how does Priti International Work?
At PRiti International, we are designing & making various handmade products out of waste materials. We make lot of bags from old gunny bags, old military tents, old denim pants, etc, then we are also making furniture from waste tins, drums, old military jeeps, tractor parts, waste machine parts, etc. Lamps from waste lightings of scooter, motor cycle etc. All these products are then exported to various countries like China, USA, Europe, Australia etc. We are now country’s biggest exporter of waste handicraft products and only exporter in INDIA to export to CHINA.
Who does your core team comprise of?
Our team comprises of mainly two people, I and my wife Priti. We both started this venture together and now she looks after designing and product created out of recycle fabrics.
What is your life mantra?
I have no mentor. I believe in Aham Brahmasmi. My belief is we don’t need any mentor, as everybody is Unique in this world with their own qualities and abilities. And we have to struggle to find our abilities.
What was the most challenging part of your journey till now?
After failing in several ventures, it becomes very difficult to start again with New venture and that too with a completely new idea. We talked our Idea with some people around us, but they never take it seriously. We were In need of money to start our venture but nobody wishes to invest. Therefore, we started with selling my wife Priti’s jewelry. We made some samples and took their photos. Then start marketing through the internet and sending. Our product pictures to prospective customer around the world. It took around 2 years to get first order. These 2 yrs were the hardest part.
What was life prior to starting up this venture?
Prior to Priti International, we did many businesses like started factory of chemicals for textiles, started factory of Stone cutting, making & selling washing powder, stock market business etc. but lost huge money in all of the business.
Share some details about the investments that you have been able to fetch for the business till now.
At present are venture is self-funded. We have no loans from any banks or any other financial Institution.
Do you plan to scale up your venture in near future?
At present our current turnover is around $8million. And our customer base is around 36 countries . Our production facilities are spread over 3 large factories with around 400 people working for us. Our focus market is China where we find huge potential as their new generation is quite fond of buying our products for decking bars, cafés, pubs, restaurants, etc. The consumption is huge there due to the new generation which has fresh money to spend on new products. We are planning to expand our production facility and scaling up our venture to $20 million by 2016.
Our products are getting very popular in the developed countries due to their uniqueness. About India, there is a huge potential for our products here too as online shopping is getting popular day by day. We are already in talks with several online retailers like Pepperfry, Flipkart, etc., showing interest in selling our products online. We have also started a retail showroom in Ningbo, China for selling our products in retail. This was just a test showroom, and we got exciting response. Now we are planning to open 12 more exclusive showrooms around China for our products.
How do you protect yourself from the problem of Brain Drain?
As our venture is totally unique and one of a kind market is very excited with our products. WE are completely booked with our export orders for the year 2015. For next year orders, we are participating is various International exhibitions, especially in China like Canton fair, International furniture fair, Shanghai, china etc. These exhibitions are in Sept & Oct 2015.
Recently our success story of our unique products making has been filmed by Discovery Channel For their program “THE LIQUIDATORS”. They have made a whole episode based on our work and our story to be telecasted in around 140 countries. This is a big landmark for us.
According to you, what are the three qualities an individual must have to achieve success?
My one line advice is that success can’t achieve without hard work. So, the three qualities are hard work, Hard Work, Hard work.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Pinterest. It gives us many ideas for our product innovations.
Share any one habit which you think makes you more productive.
Always concern with my business
Share any one habit which you wish to change in yourself.
Answer in less than 50 words
Work hard enough, long enough and you will spout your own miracles.
- One mistake you believe every individual must avoid:
- One most important lesson that you have learned until now:
There is no free lunch anywhere in the world.
What are your plans for next 3 years?
In next 3 years, we are planning to double our turnover.
If you get a chance to start your career again what would you do differently this time?
It will be more focus on goals
What are your top three getaway destinations?
Singapore, Shanghai & Pattaya
Share an overview of Milestones Achieved.
Recently a success story of our unique products making has been filmed by Discovery Channel for their program “ THE LIQUIDATORS”. They have made a whole episode on our work and this story will be telecast in 140 countries. In India our success story is published in almost all the magazines and newspapers. Recently Zee TV, INDIA TV, New Nation, Sahara TV, etc. have shown our success story on their channel.
Share a quote that inspires you the most.
“I only have faith in ‘Aham Bhramasmi” (Sanskrit term meaning ‘The core of my being is the ultimate reality’). Work hard enough long enough and you will spout your own miracles.”