Gaurav Sava holds a degree in Electronics and Telecommunication from Pune University and PGDM in Marketing from Welingkar Institute of Management. He has worked in companies like Nokia, Tech Mahindra, with most recent being Whirlpool. It was while working in Whirlpool, that Gaurav through about starting something of his own.
For him, finding the right marketing agency to work in in sync with brand’s vision was difficult. It is with this mission that Gaurav co-founded Adkarlo.com, which is a One Stop Web Application for all media and advertising needs.
Please provide a brief overview of your product/ service.
Adkarlo is an Online Advertising Marketplace where someone who is looking for an Ad Agency can find an agency. They can find agencies in 50+ categories, review them, compare them and choose to work with them. If they do not want to do the same they can also post a project to receive proposals from Advertisers.
What inspired you to build the above product/ service?
I was working for Whirlpool as a Sales Manager, after quittin Whirlpool I began looking for an opportunity to start something on my own. When I met Nitin via a mutual friend and heard about the idea of AdKarlo, I quickly jumped on board. I had faced similar issues in finding the right agencies to help me with marketing in my territory. I could relate to the cause from the opposite end of the problem, so I joined Nitin as co-founder at Adkarlo.com.
What is your life mantra?
It doesn’t have to be easy. It just has to be interesting.
What was the most challenging part of your journey till now?
Hiring the right employees and building a team.
How did you overcome those challenges?
Networking and using various hiring portals to overcome the issue of hiring.
Share some details about the investments that you have been able to fetch for the business till now.
We are looking to raise seed funding. We have self-funded our product till date.
How do you protect yourself from the problem of Brain Drain?
I work 6 days a week and sometime also on Sunday’s if required. A bike ride, watching movies/series or just a weekend getaway helps a lot. Listening to your fav bands before going sleep helps me to tackle this issue on daily basis.
According to you, what are the three qualities an individual must have to achieve success?
Time Management, Keen Observation, Adaptability
Which online tools/ services/ apps do you use the most and would like to recommend as well?
LinkedIn, Slack, Youtube
Share any one habit which you think makes you more productive.
Share any one habit which you wish to change in yourself.
I would like to adopt a healthier lifestyle
Answer in less than 50 words
You should be a leader and not a boss.
- One mistake you believe every individual must avoid:
Not asking questions if you don’t know about it.
- One most important lesson that you have learnt till now:
Value your employees and create a people oriented culture.
What are your plans for next 3 years?
Making Adkarlo one of the biggest names in the Advertising Domain in the country. Adkarlo should become one stop solution for all kinds of ad requirements for everyone in India.
If you get a chance to start your career again what would you do differently this time?
I would like to spend more time on gaining exp. both personal and professional.
What are your top three getaway destinations?
Goa, Kasol, Chopta
Share a quote that inspires you the most.
“Keep pursuing your Dreams no matter how far away they seem.”