Ekta Singh is a jack of all trades and there is no limit to which this woman entrepreneur can hit her stride. She completed B.Tech in Electrical Engineering and worked for leading brands accumulating vast experience and exposure.She is an inspiration for women who manage both work and home together and surprise the world with their multi-talented persona.
Her love for chikankari stirred the risk-taking soul of Ekta and she founded themagicalthread to preserve and promote heritage of Lucknow.Making chickan outfits available at affordable cost was the biggest challenge initially but with sound planning and family support, she won over that and other hurdles. Ekta loves to travel and whenever she has a little time to find peace away from routine activities, she likes to visit hill stations of Himanchal Pradesh. Her inexhaustible zest to take themagicalthread to masses all over world keeps her energetic all the while.
Please provide a brief overview of your product/ service.
A handpicked collection of exclusive Chikankari and Latest Designer Ethnics including Dress Materials,Saris and Kurtis. We save people from the hassle of choosing amongst thousands of undesired products. We pick up the best and give a decent variety of high quality products. Each of our customer gets a product which is unique since we make single pieces of our Chikankari products.
What inspired you to build the above product/ service?
Born and brought up in Lucknow, I am an ardent follower of Chikankari. I wanted to take the heritage of my city to the masses. Making available some authentic Chikankari on high quality fabric at the cheapest prices is what inspired me to build my website.
What is your life mantra?
Wake up with determination and go to bed with satisfaction.
What was the most challenging part of your journey till now?
Managing my home, my child and work at the same time is quite a challenge. All are equally important and it’s hard to prioritize.
How did you overcome those challenges?
I could overcome those challenges with the help of my husband. We do it together.
Share some details about the investments that you have been able to fetch for the business till now.
We are not making much of investments. We use the cash flowing in the market. Looking for investors now to grow it further.
How do you protect yourself from the problem of Brain Drain?
So far we are managing things on our own. We use third party services. Brain Drain can be easily avoided if the employees are given a reasonable pay and due recognition in any company.
According to you, what are the three qualities an individual must have to achieve success?
A positive attitude, flexible approach and a desire to achieve success.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I love to travel and use TripAdvisor a lot. Its a great app for all the information of unknown places.
Share any one habit which you think makes you more productive.
Fast execution. I try to do everything that I plan as soon as possible. Not delaying and pondering over my plans definitely makes me more productive.
Share any one habit which you wish to change in yourself.
I have a habit of being straight forward which is sometimes considered rude .
Answer in less than 50 words
One tip to success:
If opportunity doesn’t knock, build a door
One mistake you believe every individual must avoid:
Making assumptions, generalizing things according to your personal experiences.
One most important lesson that you have learnt till now:
Follow your instincts, decide for yourself and take responsibility for your actions.
What are your plans for next 3 years?
I plan to reach out to people all over the world. The Magical Thread should be a well trusted name for service and quality. I plan to promote more varieties of Indian Handicrafts through my website.
If you get a chance to start your career again what would you do differently this time?
I would start The Magical Thread all over again.
What are your top three getaway destinations?
Khajiar in Himanchal Goa Sula in Nasik
Share a quote that inspires you the most.
“A man who does not think for himself does not think at all ~ Oscar Wilde”