Dipika Trehan’sstrength lies in her ability to relate with people very easily. She is always on the lookout for new ideas and information, which keeps her in tune with surroundings.Dipika’s greatest strength is her family, which has also greatly contributed to her development.
Dipika realized the absence of a platform to celebrate the DIVA in women@work and to address this problem, she conceptualizedELPA’SE(Elegance.Poise.And.Self), which is an organisation that conducts fitness and grooming workshops for professional at work.
Please provide a brief overview of your product/ service.
The Corporate Diva is the first of its kind event celebrating women@work! The unique concept is a result of vast research among working women on what are their secret aspirations are and how the workplace can be conducive in making them achieve their desire, that to be a DIVA! It typically is preceded with Corporate fitness and grooming workshops which further culminates into a corporate-centric pageant.
What inspired you to build the above product/ service?
The absence of a platform to celebrate the DIVA in women@work inspired us to build ELPA’SE’s Corporate Diva (workshops and event)
What is your life mantra?
Courage is a love affair with the unknown!
What was the most challenging part of your journey till now?
The launch of a new concept is always a challenge. Convincing people and organisations, bringing in funds and sponsorships, have been challenging, But with the successful culmination of our 1st edition in Bangalore, we’ve learnt, with conviction and determination, all challenges can be overcome
How did you overcome those challenges?
We just didn’t stop trying. There are moments that make you question yourself and demotivate you, but all you have to do is to believe in yourself and keep going with strong determination and perseverance.
Share some details about the investments that you have been able to fetch for the business till now.
It’s been tough, but with great pride we share, with our concept being so rich and unique, we got tremendous support from organisations like La Closet (a luxury clothing brand), Fortis La Femme, BIOCON, HARMAN, The Waverly etc. Along with this, for the first edition of the event we had 17 sponsors on board; Faasos, Radnik, Four fountains spa, Rage chocolatier, Radio Mirchietc to name a few, all this in a span of 2 months
How do you protect yourself from the problem of Brain Drain?
We’re a fairly new and small team of equally motivated women. Attrition could be a challenge, but, we are yet to face.
According to you, what are the three qualities an individual must have to achieve success?
- Belief in Self and the concept of your business
- Conviction and dedication
- The ability to not give up
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Facebook, Twitter, LinkedIn, WordPress blog
Share any one habit which you think makes you more productive.
SELF BELIEF, only when you believe 100percent in yourself and your work, would you be able to convince your client/customer.
Share any one habit which you wish to change in yourself.
Trusting verbal commitments/confirmations. I’ve learnt through experience, that though in all business workings a human touch of trust and confidentiality is vital, but also it all must be backed by at least an email confirmation if not a formal contract.
Answer in less than 50 words
Just believe in yourself and leave no stone unturned to achieve it.
- One mistake you believe every individual must avoid
Giving up after a failure or business low. Its just a phase, and this phases teaches more than success. trust the process and never give up.
- One most important lesson that you have learnt till now
There are no free lunches! Each and every person who connects with you looks out for WIFM (What’s In it For Me). Make sure your interaction is always a value addition.
What are your plans for next 3 years?
We plan taking Corporate Diva to a National Level and further reach out globally.
If you get a chance to start your career again what would you do differently this time?
I’d start younger when there are lesser responsibilities and more work time! It’s ironical, the biggest decisions of one’s life(field of study, career, etc.), are made when we’re young and inexperienced, relying totally on our gut.
What are your top three getaway destinations?
Beaches, Family, Luxury: a blend of these makes a perfect getaway, Destination comes next.
Share a quote that inspires you the most.
Accept no one’s definition of Life, Define it Yourself!