A full-time business professional, Deepti Prasad is the Co-Founder, head of sales / operations / customer management and the driving force behind Eventila.
Eventila is a young age online Event Planning platform that thrives to solve vendor discovery around event celebrations (Small team outings to big Indian weddings).
With 1200+ Service Partners, 250+ Happy Customers, 20+ Service Categories, and 25+ Corporate Clients, Eventila is one of India’s only platform that is focused to solve event management across segments including: weddings, private parties and corporate events. Their goal is to become a trusted partner for most precious life events of people and simplify the entire end-to-end event management experience.
She had started her career with the Economic Research Foundation as an Economist, soon after completing her Masters (Economics) from the Delhi School of Economics in 2007, and has gone on to work with prestigious companies like Cerg Advisory (Analyst), and GENPACT LLC (Assistant Manager and Business Consultant, Re-engineering Knowledge Centre).
Overall, in her previous roles, she has mainly worked around data analysis using both quantitative and qualitative data to solve complex business problems.
Please provide a brief overview of your product/ service.
Founded in 2015, Eventila is a platform that blends Technology and Event Management to link our customers and vendors to organize spectacular events. Our team ensures that you are connected to the right vendors to help you celebrate occasions hassle free, right from planning the event to dancing away through it!
At Eventila, we believe that our technology can innovate your celebrations by connecting you Netizens with the best vendors. So be it planning just a Friday night party with friends, family get-togethers, kid’s first birthdays, milestone birthdays, anniversaries, kitty parties, wedding events, pre and post wedding parties; and Corporate parties and functions (team outings, team building activities, day picnics, corporate wellness programs, client meet-ups, press releases, award nights, MICE events etc) we cater to any and all things event!
What inspired you to build the above product/ service?
I started experimenting with the idea in the beginning of 2015. I had to organise a 50-60 gathering function. That’s when I found how exhaustive this process could be for newbie like me who had little context. There is a plethora of help, vendors or articles available on internet. But, none of these actually helped me zero down and choose the right set of vendors for my event.
I had a fair sense of idea on what kind of product I wanted to build. Taking help from one of the friends, development of the prototype started and a working model was established. That’s when the real journey began.
What is your life mantra?
Always be willing to listen and learn good things from others. Accept your shortcomings and failures but never ever give up.
What was the most challenging part of your journey till now?
Online event planning industry is in a very nascent stage in India. People still are little reluctant to entrust their big budget events to some vendor that are not known to them or their close relatives and friends.
Add to this the attitude created by recent frenzy of discounts offered by online portals to acquire customers in India. In such scenario, acquiring real customers gets little too hard.
How did you overcome those challenges?
For every customer inquiry we get, we give our 100 percent in serving that customer requirement. We focus on showcasing the value we bring them. I guess that’s the reason why we have been able to create some happy repeat customers for ourselves.
Share some details about the investments that you have been able to fetch for the business till now.
We are boot-strapped currently, with investments from friends and family.
According to you, what are the three qualities an individual must have to achieve success?
I believe in 3P principle – Positive thinking, Patience and Perseverance.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
- Google Apps for work – for working seamlessly and collaboratively across team.
- Canva for design. It’s a great easy to use tool for designing creative stuff.
- HubSpot CRM sales tool for managing and tracking our sales leads
- Mailchimp is another useful tool for creating professional mail templates for email marketing
- For task management Trello is one of the best free tools that we love working with.
- From time to time, we keep exploring new tools and technology for efficient working and team/work management.
Share any one habit which you think makes you more productive.
I am always open to learning new things/new ideas and adapt myself accordingly.
Share any one habit which you wish to change in yourself.
I am trying to start my day early so that I have ample time for my own self, work and my daughter.
Answer in less than 50 words
One tip to success:
Goal setting is very important for achieving results. In a start-up there will always be thousand of things to do. One needs to learn to prioritize and execute the most important 2-3 key tasks for achieving success.
One most important lesson that you have learnt till now:
Stay fiercely positive and believe in yourself!
What are your plans for next 3 years?
Although we look like a services marketplace in the event management domain, our prime focus is to bring innovation in this domain. There are many customer centric features that we are working on presently, which will help customers to organize their event seamlessly.
We are going live with our App release soon which will enable any customer to book any event right from restaurant deal booking for get-togthers, Friday night parties to big ticket private, weddings and corporate events on the go. We are also building up innovative features like Invite management, Event Dashboard, Route management, Gift Sourcing, Automated listing of vendors based on customer’s requirements, Nearby event feeds etc.
Our aim is to become the trusted partner for a person’s entire life events. We want to be the place someone thinks of, if they have any kind of party need.
If you get a chance to start your career again what would you do differently this time?
I would not wait for so long to start something of my own.
What are your top three getaway destinations?
Kashmir and Goa stays on my top list. Exploring the untouched natural beauty of north east is on my bucket list. Whenever it happens, I am sure it would be my best get away list.
Share a quote that inspires you the most.
“It is your attitude, not your aptitude that determines your altitude.”