A constant burst of sparkling thoughts that wants to get out to be heard & read – and are worth hearing & reading. That’s the scene inside the mind of a creative writer or people who have a knack for writing.
Thanks to Bistriti Poddar & her creative initiative Paperless Postcards that allows such people to pen down their deep thoughts in a concise & artistic way in the form short dialogues on beautiful, nostalgic postcards.
Being a writer, and professionally a content manager & editor with over 6 years of experience (almost 3 years with FATbit as well), Bistriti understands the need to share one’s thought, and knows how to showcase it to enhance the beauty of it. And that’s what Paperless Postcards are all about – sharing beautiful thoughts beautifully, how they deserve to be.
Go through Bistriti’s interview with YoSuccess to know more about her passions and her startup Paperless Postcards
Please provide a brief overview of your product/ service.
Paperless Postcards, founded in January 2016, is a platform for simple, powerful and thought-provoking ‘conversations/dialogues’ between he/she that spawn moments of deep thought and self-reflection. Conversations that tickle, amuse, and inspire.
The packaging of these stirring conversations into postcards makes it visually attractive and easy to consume. All this has led to high (organic) engagement and reach on the page which is overwhelming.
Few words, lot of heart, Paperless Postcards is a brand that creates a distinct pedigree for creative consumers and intends to create an archive of experience, experience of better content, nostalgia, and exclusivity. The page is accessible to aspiring writers as well.
What inspired you to build the above product/ service?
The Love for ‘Disruption’ and ‘Storytelling’ The internet is saturated with content that serves no value addition to a reader. I wanted to disrupt this. Having worked in the content industry for over 6 years, I knew content is a game changer, if done well. Besides, there was a deep urge as a compulsive storyteller to initiate a content hub that is interesting enough for someone to come and intriguing enough for them to stay. I believed strongly that the netizens deserved better. So, we fused great content with the nostalgia associated with postcards. Hence, Paperless Postcards. We’re usually referred to as the hub for ‘Conversations on Postcards’. And that has worked well for our brand’s positioning.
What is your life mantra?
Love is a very powerful force. Anything done with great love brings success!
What was the most challenging part of your journey till now?
To create content that is highly engaging and relatable. And source content that’s primarily non-fiction.
How did you overcome those challenges?
I’m extremely stubborn and focused. If I want to do something, I’ll do whatever it takes. No excuses/challenges get in the way.
Share some details about the investments that you have been able to fetch for the business till now.
We’re totally focusing on building a very strong, relatable brand. I have declined funding opportunities and collaborations right now. That’s a deliberate decision. The cause is to impact lives, it’s much greater. Making money is only a consequence and will happen later.
According to you, what are the three qualities an individual must have to achieve success?
Passion, Perseverance, and Patience
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Uber App Since I’m always in a rush & it’s quick, I don’t like to waste time. Facebook Because, Paperless Postcards.
Share any one habit which you think makes you more productive.
Commitment! Even if I’m on death bed, I would still do a follow up and get things done.
Share any one habit which you wish to change in yourself.
I feel deeply about everything. I need to take things lightly sometimes.
Answer in less than 50 words
One tip to success:
Follow your passion as fiercely as you can.
One mistake you believe every individual must avoid:
Stop doubting yourself.
One most important lesson that you have learnt till now:
There’s no good time to start. Stop thinking, begin doing.
What are your plans for next 3 years?
I don’t talk about plans, I’d rather go out and achieve them. So, watch me, and if I do something significant, the world will know.
If you get a chance to start your career again what would you do differently this time?
Run away to Bombay much earlier.
What are your top three getaway destinations?
Marine drive Movies Mirror (Facing the mirror is a lot like a face off. I spend a lot of time talking to myself, about life, reality check, inspiration, etc.)
Share a quote that inspires you the most.
“Success depends on how badly you want your dreams to come true.”