A software developer turned digital marketing professional, Ayush Sinha did Bachelor of Engineering (B.E.) in Information Technology from Birla Institute of Technology. After that, he worked at Genom Biotech as a software developer and later worked at Tech7 Solutions as marketing manager. Ayush continued to educate himself and went for Post Graduate Diploma in Management (PGDM) in Marketing from Birla Institute of Management and Technology. Working with a passion for helping people, Ayush expanded his job portal, Careesma, to India. His goal for the next three years is to expand Careesma and reach more people.
Please provide a brief overview of your product/ service.
We are a horizontal job portal having jobs and candidates across the spectrum. As far as our services are concerned we operate on a freemium model where clients get some free job posts every month, which also helps them evaluate our services.
What inspired you to build the above product/ service?
We have been helping people get jobs since 1996 and this excites us. This is the very reason we started in India. We are looking at 1 million new job seekers entering Indian job market every month and even if we are able to help 1 percent of them that’s already a huge number.
What is your life mantra?
If you want respect, give respect. You get in return, what you give!
What was the most challenging part of your journey till now?
India is a very difficult market. Apart from being overly price sensitive, every region is unique. So, the most challenging part has been to understand the needs of the customer and educating customers about our product.
How did you overcome those challenges?
We were able to clearly establish the benefits of our product vis-a-vis our competitors and it helped the product in getting acceptance.
Share some details about the investments that you have been able to fetch for the business till now.
All the investments till date have been done by the parent group itself but we are open to external investment opportunities as well.
According to you, what are the three qualities an individual must have to achieve success?
- Positive mindset
- honesty towards work
Which online tools/ services/ apps do you use the most and would like to recommend as well?
We use Google Analytics, Similarweb and Flurry a lot.To get a firm grip on the numbers,every digital company should use them.
Share any one habit which you think makes you more productive.
Willingness to learn
Share any one habit which you wish to change in yourself.
Giving undue importance to people and things that are not that important in life.
Answer in less than 50 words
One tip to success:
Be persistent & sincere in whatever you do
One mistake you believe every individual must avoid:
The hastiness to reach the goal. It takes years of hardships and involvement to achieve success.
One most important lesson that you have learnt till now:
There are no short cuts to hard work and there are no alternatives to profit.
What are your plans for next 3 years?
In the next 3 years we plan to scale-up the business and increase our reach.
If you get a chance to start your career again what would you do differently this time?
We would like to focus and dedicate more time on product.
What are your top three getaway destinations?
Share a quote that inspires you the most.
“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”