Aviral Mediratta is an offbeat and creative photographer having more than seven years of photography experience. He has an MBA in marketing as well as the diploma in photography. He has won several awards and has been widely acknowledged in the print media for his work.
Aviral has garnered the image of being in this field not for the glamor part of it. According to him, he became a photographer just for the love of photography that he had since childhood. He wants to bring the state of the art technology, equipment, and creativity used in this field back to India and is of the view that with a little push Indian photographers can deliver better creativity than western counterparts can. He started Studio Eyeworks with an aim to take photography in India to the next level. It is a full-service photography and videography studio based in Ahmedabad.
Please provide a brief overview of your product/ service.
We provide Photography & Video services for Corporates (which also includes Product Photography and Videos), Weddings, & Events.
What inspired you to build the above product/ service?
Passion for Photography and determination for being a businessperson.
What is your life mantra?
Be an inspiration for other budding Photographers and Cinematographers as well as be a successful Businessman.
What was the most challenging part of your journey till now?
Convincing the family to quit a 9 to 6 corporate job and take Photography as a full-time profession as Photography is not amongst the highly respected career segment.
How did you overcome those challenges?
Passion and self-confidence.
Share some details about the investments that you have been able to fetch for the business till now.
Lots of equipment, premises, and the staff, which I consider as my greatest investment because without people a company cannot succeed.
How do you protect yourself from the problem of Brain Drain?
I keep a backup team to cope-up with issues like brain drain.
According to you, what are the three qualities an individual must have to achieve success?
Three qualities an individual must have to achieve success are:
(2) Love for your work,
(3) and confidence on your team.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I believe social media to be one of the best sources to promote and increase business.
Share any one habit, which you think, makes you more productive.
To look at everything around as a new subject to photograph.
Share any one habit, which you wish to change in yourself.
At present, I prioritize my work over my health and thus would need to take care of my health as well.
Answer in less than 50 words
Never underestimate yourself even if you are surrounded by negativity. Negativity at times is within you and always tries to identify it.
- One mistake you believe every individual must avoid
Never underestimate yourself even if you are surrounded by negativity. Negativity at times is within you and always try to identify it.
- One most important lesson that you have learnt till now:
Not everyone in your team is with you always. Some are only with your success.
What are your plans for next 3 years?
To expand Studio Eyeworks to overseas market along with branches in India to increase scope of better market coverage.
If you get a chance to start your career again what would you do differently this time?
Either be an actor or get into teaching.
What are your top three getaway destinations?
Haven’t thought of it yet.
Share a quote that inspires you the most.
No matter what you do, nothing is your best because the best is always waiting at the next door.