Women’s love for jewellery never ends. When a beautiful piece of jewellery placed in front of her, no one can stop her from picking it. After completing her graduation, Anjali started her career at Novartis Pvt Ltd as a statistical analyst. She worked for a year and then decided to quit the job. Quitting a well-paying job was one of the biggest decisions she took in her life. After coming back to hometown, she wanted to make use of her time and talent. This is when she pondered upon the idea of doing something of her own where she will get full freedom to work and achieve self-economic independence.
This thought was the seed for Advaita. Anjali has always been fond of artwork and found potential in creating a handmade jewelry. She started this brand with few paper earrings and created a page on Facebook to upload the pictures of her creations. Now, she sells on several ecommerce websites making her brand a household name.
Please provide a brief overview of your product/ service.
We design and create exquisite artificial jewelry using various types of metals, stones, beads, cords, chains etc. We also create customized designs according to buyer’s need.
What inspired you to build the above product/ service?
My passion towards artwork.
What is your life mantra?
Maintain a proper balance between professional and personal life.
What was the most challenging part of your journey till now?
Finding good quality raw materials needed for work.
How did you overcome those challenges?
I found all answers to my problems and challenges through Internet.
Share some details about the investments that you have been able to fetch for the business till now.
Initial investment was from the money I earned while working at Novartis as Statistical Analyst.
How do you protect yourself from the problem of Brain Drain?
Being a start up, such issues have not come across yet.
According to you, what are the three qualities an individual must have to achieve success?
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Facebook, Whatsapp and Instagram
Share any one habit which you think makes you more productive.
I stay updated on customer’s needs and am very responsive to their demands.
Share any one habit which you wish to change in yourself.
Answer in less than 50 words
- One mistake you believe every individual must avoid:
Don’t depend on others for work.
- One most important lesson that you have learnt till now:
To be independent in LIFE.
What are your plans for next 3 years?
Make ADVAITA as a known art-based fashion brand Get listed on all art platforms and communities Innovate new product types in the fashion industry.
If you get a chance to start your career again what would you do differently this time?
Frankly speaking, I don’t want to change anything so far happened. Life so far has been perfect. Maybe if I had done anything different or this thing differently it would not have been the way it’s going on today.
What are your top three getaway destinations?
Delhi, Mumbai, Kolkata
Share a quote that inspires you the most.
“Never stop fighting until you arrive at your destined place – that is, the unique you. Have an aim in life, continuously acquire knowledge, work hard, and have the perseverance to realize the great life.” A. P. J. Abdul Kalam