A true entrepreneur at heart, Aishwarya Gupta believes in leading the business through innovation.He, along with Vaibhav Gupta and Ishita Shahco-foundedThinkQuisitive, a Kolkata-based startup, which is a platform that aspires to bring brands closer to their marketing goals by bringing them closer to bloggers and media influencers. In coming 3 years, the trio aims to organize the unorganized connoisseur marketing industry in India.
Please provide a brief overview of your product/ service.
ThinkQuisitive was born out of the urge to make the most of inquisitive minds. At a time when start-ups are mushrooming, new marketing techniques are being ushered in with changing times. Here, we sync creativity with the new style of marketing. The idea is for brands to launch a campaign on our platform which will get identified by social media influencers and further talked about on their respective online mediums – from blogs and Twitter feeds to Facebook and eventually even YouTube channels.
What inspired you to build the above product/ service?
We had seen the struggle from a blogger’s side to get new collaborations and the same from the brand owners, where in they had to spend too much of their productive time in doing things which were time-consuming for them. On the outset a person would look at this as just another PR/Social media management firm; however, there is a very thin yet unique line of difference between us and the mainstream firms. We don’t manage your social accounts/PR like the regular agencies. We let our work (generic blogs/reviews) speak for itself and people willingly want to associate with us for other future projects.
What is your life mantra?
Always find time for yourself no matter how long and tiring your days may be. Spend time with yourself at the end of the day so it gives you the chance to space your thoughts and evaluate your opinions. Helps you start afresh for the next day’s battle.
What was the most challenging part of your journey till now?
The most challenging part of our journey so far has been to revive faith in the City of Joy. A lot of national brands we interact with, undermine our efficiency by virtue of our office address in Kolkata. It’s sad to see how the city has earned itself this reputation.
How did you overcome those challenges?
It’s only a matter of time before age-old perceptions change, brands are convinced to take the leap with us, and to answer their pessimism, we have taken their brand name where we had promised. Thereafter, the work delivers the impact and we are restoring faith about Calcutta, one client at a time.
Share some details about the investments that you have been able to fetch for the business till now.
We primarily are a bootstrapped organisation and are where we are today. We will look for venture capitalists soon.
How do you protect yourself from the problem of Brain Drain?
We have a closely knit team as of now so we aren’t looking at a drain as of now, However, our company dynamics are such that it involves more hustle than a brain drain. A niche market, an innovative product which is rather fun than “work” is the best flourishing points for any individual.
According to you, what are the three qualities an individual must have to achieve success?
Transparency, vision and team connect towards that vision
Which online tools/ services/ apps do you use the most and would like to recommend as well?
Zoho is an upcoming service which is picking up massively for startups of our scale. The service is at par with stalwarts in the field.
Share any one habit which you think makes you more productive.
Classifying and Prioritizing our to-do’s in a certain order makes us productive as it gives us a direction to follow.
Answer in less than 50 words
Reach for the moon. Always.
- One mistake you believe every individual must avoid:
Never compromise quality under the shadow of hustle.
- One most important lesson that you have learnt till now:
Patience pays. Again, always.
What are your plans for next 3 years?
To organize the unorganized connoisseur marketing industry in India. To build value for those 140 characters on Twitter, the status updates on Facebook and look books on blogs which pass under the radar as a hobby with no value tag to it. To on-board industry giants as clients and to set foot in the international market.
What are your top three getaway destinations?
Singapore, Goa and my grandparents’ home.
Share a quote that inspires you the most.
Print media stays for a day, Television media stays for a few minutes but Blogs: they stay for a lifetime.