A business oriented idea and talent for wardrobe procurement was the only aspects that made Aastha Agarwal enter the lucrative business of ecommerce fashion websites. Aashtha has always been a go-getter person who never takes no for an answer. One day she realized that in spite of the ecommerce boom, there was very little going in the baby sector where mothers found it hard to find clothes for their toddlers. This is what made her come up with an online baby store with some of the best products at cheap prices for toddlers from 0-5 years.
Afer completing her bachelors in informatics Practices, she went on to pursue her MBA in international business. This gave her ample credence to start her own business. She has a eye for quality, which is the core driver behind her business. According to her, she believe that due to the sensitive skin of babies, it is vital that their clothes are made from a high quality material. She is also the recipient of excellence award from Ebay.in for her online store.
Please provide a brief overview of your product/ service.
We are a boutique dedicated to kids clothing and accessories. We have a wide spectrum of products which include western and traditional clothes for children of different age groups along with various funky and party wear accessories.
What inspired you to build the above product/ service?
I have always seen mothers worried about buying clothes for their kids because in India it is not easy to find good fashionable dresses for babies in every city. I am myself a mother to twins and I have faced it all myself which helped me realize the unattended demand in the market and I started with this business.
What is your life mantra?
My life mantra is to excel in whatever I do. I take life as it comes and look for opportunities as life comes to me and don’t hesitate to make the best out of it. I strongly believe “Dreams aren’t those that you see while sleeping, dreams are those that don’t let you sleep~ APJ Abdul Kalam”
What was the most challenging part of your journey till now?
Well, it has all been an intense learning process for me. The toughest part I would say was to come up with a collection which serves mothers with different tastes and preferences. I have worked hard on my range to make it rich and wholesome.
How did you overcome those challenges?
I am very particular about what products to exhibit to ensure that my collection is unique and attractive. I also make sure that I pay quality attention to the needs and complaints of my customers which are always helpful in meeting toughest challenges.
Share some details about the investments that you have been able to fetch for the business till now.
I would not like to disclose this.
How do you protect yourself from the problem of Brain Drain?
Brain Drain is a serious issue our country is facing these days. Such talented people are leaving the nation to find opportunities outside wherein the fact is that we need them.
Our company values our employees. We make sure that we offer them a comfortable working environment and opportunities to grow. We are very particular about recruiting the right person for a profile and then we ensure that we help them develop as per the need. There is a clear channel to communicate to maintain transparency and healthy work environment.
According to you, what are the three qualities an individual must have to achieve success?
In order to be successful, I feel one needs to be committed to what he is doing. He needs to consistent in his efforts and he needs to stay focused. All three qualities are very much essential to reach where you want to.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
My online store which is the website of my company has been the most effective platform for me to reach out to customers placed in different geographical locations. A well designed website can really take you miles. Besides, I’d recommend True caller & Skype.
Share any one habit which you think makes you more productive.
I think my habit of keep moving, keep doing things makes me productive. I never stop or give up. I consistently do my job because I know if not today but tomorrow I am going to get what I want.
Share any one habit which you wish to change in yourself.
I am a little impatient sometimes which is something that I would want to change about myself because as we know “Patience is a virtue”.
Answer in less than 50 words
One tip to success:
Have faith in your goal and stay strong at heart and mind. Keep working hard to attain it and one day you will reach where you want to. Do not give up to the challenges.
One mistake you believe every individual must avoid:
Do not just take a decision in an impulsive mode. Be thoughtful, take your time, analyze the situation, gauge the outcomes and then make your final move with complete planning or else you can be in a mess.
One most important lesson that you have learnt till now:
I learn everyday but one very important lesson is that you need to keep changing with time. There is nothing constant and so you also need to improvise and get better with time or else you are going to lose your chance to win.
What are your plans for next 3 years?
I plan to optimize the technology to take PinkBlueIndia.com to higher levels. We already have a wonderfully performing online store but I would like to make it more vibrant by expanding the product offerings and services so that more and more people can connect with us. The idea is to showcase exclusive and largest range of products for children.
If you get a chance to start your career again what would you do differently this time?
If I am given this chance then I would surely be a lot more organized than what I was when I started with this venture. Now I know the importance of prior planning which is very much important in proper execution. This time I would go stepwise in an organized fashion.
What are your top three getaway destinations?
I love nature and serenity and look for places where I can simply relax and also party. For me, the three top getaway destinations are Prague, Paris & Goa
Share a quote that inspires you the most.
“The quote that inspires me the most is “A journey of thousand miles begins with a single step”. I strongly believe in this thought.”