Ankur Gupta is one of those entrepreneurs who identified the supremacy on e-commerce industry in India and leveraged it to expand his business. After completing his bachelor’s of commerce, he joined the business as a partner at Ashok Trading Company. It used to import toys from china as well as procurement of domestic toys. Although the business was doing well, he came across the booming ecommerce industry.
This is when he started his online ecommerce venture called Toyzstation. It is a one-stop destination of toys for kids. In the last few years, the brand has made a name for itself selling items on Flipkart, Snapdeal, Amazon, Shopclues, Paytm and Askmebazaar. Ankur has huge plans for his venture and aims to make it a virtual portal for buying kids toys.
Please provide a brief overview of your product/ service.
We have developed a brand ‘Toyzstation’ selling through major marketplaces like Flipkart.com, Amazon.in, Snapdeal.com, Paytm.com, Askmebazaar.com, Shopclues.com There was a big vacuum for quality products at low prices. Till last few years, the organized online industry was dominated by major brands which were out of reach of the mass buyers due to high prices. We launched similar products under our brand at reasonable prices being into wholesale business of toys for over 100 years. We eliminated the mediator margins passing them directly to consumers.
What inspired you to build the above product/ service?
Have been in the Toy industry for 3 generations wanted to implement the vast experience and knowledge in developing an online brand.
What is your life mantra?
To provide happiness to every child by providing them with toys at reasonable prices as in our society toys are still a luxury for a child in spite of the fact that toys play a major role in the development of a child.
What was the most challenging part of your journey till now?
Regularly keeping pace with the changing online scenario.
How did you overcome those challenges?
Every morning we face new challenges be it in operations, product selection, marketing but we are determined to meet our goals through a focused business that strives to offer unique products at a very low and competitive prices. We hope to bring smile and enjoyment to every child in the society soon!
Share some details about the investments that you have been able to fetch for the business till now.
The venture has been started by my savings and till now we have been able to grow only by deploying our profits back. Maybe at a later stage might consider funding.
How do you protect yourself from the problem of Brain Drain?
The kind of experience we have being in the industry for so long the problem of brain drain does not bother us really. The market is growing at a very fast pace with opportunities for everyone it is just you need determination and the right approach.
According to you, what are the three qualities an individual must have to achieve success?
Discipline in life, Work commitment, Belief in oneself
Which online tools/ services/ apps do you use the most and would like to recommend as well?
For marketing, we use Facebook a lot as it is the best tool to stay in touch with the customers directly. As Indians are becoming net savvy more and more people will be on facebook.
Share any one habit which you think makes you more productive.
I am a big dreamer and want to achieve those dreams. My day starts very early and I make it sure not to leave any work pending for next day. The team which has been working with me is like a family to me. We don’t have owner servant relation we are like friends striving for success.
Share any one habit which you wish to change in yourself.
I am a workaholic and spend very little time with family wish I could change this habit in the near future.
Answer in less than 50 words
• One tip to success:
Believe in yourself
• One mistake you believe every individual must avoid:
• One most important lesson that you have learnt till now:
Always learn from your failures
What are your plans for next 3 years?
To make our brand among the most reputed toy brands in India. We have started with online and will take to offline also in the near future.
If you get a chance to start your career again what would you do differently this time?
I will put all the experience that I have earned till now in right places from the day one.
What are your top three getaway destinations?
Goa, Europe, Australia
Share a quote that inspires you the most.
“Always dream big, believe in yourself and success will follow.”