Yash RaneDirector & CEO of Chizel Published On: Monday, August 29, 2016 Views 3221


"Do not take NO for an answer. Take it as a challenge and find a solution. Develop the mind-set to find a solution for every NO and the innovation reveals on its own."

Yash is a strong believer in goal setting and focuses most of his time pouring energy into accomplishing that goal. He is known to take his passion extremely seriously. He has an expertise in 3D printing, CAD, and product design. He has completed his B.Tech in Mechanical engineering from IIT Roorkee. He has taken up several roles at American Society of Mechanical Engineers. His latest venture comes in the form of Chizel. It is one of the most promising organizations with the vision to launch true mass-customization to the luxury consumer grade products.

Please provide a brief overview of your product / service?

Chizel is a design-additive manufacturing studio with a vision to launch additive manufacturing for consumer grade products. WE offer on-demand additive manufacturing service that enables a company or any individual to access industrial grade 3D printing from any geographical region. With 3D printing industry emerging lighting fast, we aim to build diverse materials, automated design standards and consistent quality through single online platform.

What inspired you to build the above product/ service?

I was working as Purchase manager in HVAC industry. That was the time I got hand on experience with additive manufacturing. The more I read about this technology, more I realised the kind of impact it creates on individual’s life. The technology that fabricates the product layer by layer has the potential to make anything and everything without limitation. Now, the limitation is what you can imagine. The technology has potential to enable consumer to customize the products on their own exactly the way they want. That is the best thing that can happen to individuals giving them a product made only and only for them.

What was the most challenging part of your journey till now?

Speaking from my experience nothing is right or wrong in business. There are no strict rules to follow if you are in dilemma. Everything is about your past experience and how you perceive the situations. The most challenging and most difficult part of my journey is PATIENCE. I was exactly opposite few years back. I never had habit of waiting for things to happen. I always felt that if I need something to happen, it should happen right away. That was one of the reasons why I quit my job and started working for my own because I wanted to make things happen faster. But the fact is, running a company is not a sprint, but a marathon. Discipline, consistency and optimism are the key to self-sustainable venture

How did you overcome initial mindset challenges?

I believe that mindset is individual’s capability of thinking in the way they are not. When I started my company, I tried explaining my concept to my primary acquaintances. Somehow they were not able to connect with all design and manufacturing coming online. Slowly, I started realizing that the problem is not with my idea but their ability to swallow what goes top of their head. Focusing on why we are doing is more important, how and why we are doing it.

Ergo, today we are not seeking investor. We are seeking strategic investor who understands not just business but the reason why we are doing this.

Share some details about the investments that you have been able to fetch for the business till now.

Right from the first day, our focus was to build a profitable company together with creating great value for our customers. To do that, we always focussed on working very closely with customers. WE use to offer services and parallely brainstorm what, how and why should our product exist. Our initial team was taken aboard slowly. Today we are team of 7 members with clear roles. Till date, we have served around 80+ customers generating revenue every month. Chizel has not raised any funds till today.

According to you, what are the three qualities an individual must have to achieve success?

The qualities which I believe I Need to develop myself to make my venture a successful business are:

  • Perseverance: BE very patient. One should be mentally prepared that nothing is going to happen in 2 years. Learn from first time entrepreneurs who have built up businesses without all the x-factor of institutional investor. Commit atleast 3 years (1000 day RULE). If it does not work in 3 years, take a holistic decision.
  • Discipline: will make founders mentally strong to run consistently for atlleast 3 years. Improper sleeping, diet and lifestyle affect working hours. Stretching work for more than 10 hours is not a solution.
  • Sacrifices: Accept it or not, but as a founder, sacrifices will come. Rather than cribbing and feeling dissatisfied, accept it with grace. Own your decision and stick to it.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

I spend most of my leisure time reading articles on yourstory, Entrepreneur.com and crave.com. I handle entire digital marketing using BUFFER, it is a neat app to control all social channels. With my team, I use SLACK to exchange content and tasks. SLACK very much like WhatsApp, but gives you flexibility to create sub-groups. If you are a design company, make sure you spend good amount of time on Pinterest. Ideas are not born; they are inspired by the way you reflect them.

Share any one habit which you think makes you more productive.

I have this habit of writing all my tasks of the day as soon as I reach office. This defines a clear target for the day. I make sure that I do not add too many tasks in that list leading to over-commitment. When I wrap up my work by the end of the day and if I am able to strike out all my targets, the sense of accomplishments gives me boost to repeat is with same intensity again tomorrow. Also, it keeps record of my every single day. As a matter of fact, I have record of every single hour of every single day I have spent in last six months.

Share any one habit which you wish to change in yourself.

“Learn to say NO and stick to priorities”.

Answer in less than 50 words

  • One tip to success:

Do not take NO for an answer. Take it as a challenge and find a solution. Develop the mind-set to find a solution for every NO and the innovation reveals on its own.

  • One mistake you believe every individual must avoid:

Falling in a trap of “what has worked for him will work for me”.

  • One most important lesson that you have learnt till now:

Your acumen is the average of 5 closest people you hang out with.

What are your plans for next 3 years?

Our aim is to launch true mass customization for consumer grade products.

If you get a chance to start your career again what would you do differently this time?

I will aim to become financially independent at very early age. Idea is to go out, make friends, meet new people and explore myself so that I will be very sure of what I have to do with my life.

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