Vivek Vyas & Vimal PopatFounders: Shradhanjali.com Published On: Thursday, December 11, 2014 Views 3513


"Though mistakes make you a better person but its a costly affair in many senses."

Vivek Vyas & Vimal Popat started Shradhanjali.com with a clear objective of creating a platform that could give certain space to share memories of the deceased. The idea of technology based obeisance paying website came while having snacks that they found wrapped in a piece of newspaper. Seeing the obituary column wrapped around snacks was a thought provoking moment for them. This was it when they decided to create online space for celebrating lives that are no longer with us.

The portal allows one to share memories of loved ones who are not alive in the form of photos, videos, reminders etc. It gives global access to people who want to pay condolences, share any past account or want a future reference of their departed relative. Shradhanjali.com has been recorded as the first online memorial portal in India book of records too. With a unique idea and subscription based model Vivek Vyas & Vimal Popat have gathered enough appreciation and rewards. Read more about their success story..

What inspired you to start your Business?

The idea came in fluke in while having snacks as the snacks were served on piece of newspaper obituary column page. We felt bit disturbed and these thought “cant these be presented in some more respectable and presentable manner which also stays forever and can be accessed globally and be remembered and shared?” these questions made us go about this noble portal Shradhanjali.com.

What is your life mantra?

As Buddha said – “Let there be light”

What was the most challenging part of your journey till now?

Non technical background and non business background is the biggest challenge so far.

According to you, what are the three qualities an individual must have to achieve success?

Self belief, passion and determination are some of the common denominators we have found in the biographies of most successful people.

How do you protect yourself from the problem of “Brain Drain” while talking about attrition?

Two of the major tasks like data entry and sales have been outsourced hence, we face no attrition issues.

What are your top three getaway destinations ?

  • Office
  • Home
  • Repeat

Being at office is fun and getting back to home also brings smile on your face.

As an entrepreneur, what advice would you like to share with emerging startups?

There is a verse in Yogasutra which says: स तु दीर्घकालनैरन्तर्यसत्कारासेवितो दृढभूमिः ।

That practice becomes firmly grounded when it is incessant, extending over a long period, and done with faith and sincerity.

Hence, having patience is the key to achieve success.

If you get a chance to start your career again what would you do differently this time?

Though mistakes make you a better person but its a costly affair in many sense, if we were to start form the word go again, this time we would have formed the bigger team with well defined role.

Which online tools and services do you use the most and would like to recommend as well?

Most of the social media, videos, mailers, newsletters and mobile have come out as some of the biggest boons for online businesses.

Share any one habit which you think makes you more productive.

One task at a time. this simple habit has kept us focused on the task and it also helps you get the work done faster. trust us it works well.

Share any one habit which you wish to change in yourself.

If some people feel being social is a waste of time then let it be. We still don’t wish to change on that habit.

Which mobile apps do you use the most and would like to recommend to our readers?

Flipboard and Newshunt are some of the many apps we recommend to stay updated with the trends and technology.

Answer in less than 50 words

  • One tip to success:

Stick to the task till it gets done

  • One tip to be a good learner:

Listening, but it not easy

  • One most important lesson that you have learnt till now:

If you try catching two rabbits at a time, you end up catching none.

  • One mistake you believe every individual must avoid:

Plunging into entrepreneurship just for the sake of it.

If you get an opportunity to start a new venture what will it be?

It will be some online venture only, with the help of online medium we wish to make our lives more easy and more enjoyable.

What are your plans for next 3 years?

To expand Shradhanjali.com nationally- phase wise, starting from west to north to south to east.

Share a quote that inspires you the most.

“Be a hero, always say I have no fear.” – Swami Vivekananda

“योगः कर्मसु कौशलम् “- Skillfulness in action is yoga- Bhagwad Geeta

“Circumstances? What are circumstances? I make circumstances.” -Napoleon Bonaparte


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