Vishwajeet SukhijaCo-Founder & COO at Mobilox Published On: Saturday, September 05, 2015 Views 3606


"Life is full of opportunities. Just keep your eyes open."

A serial entrepreneur, and a technology driven person, Vishwajeet has constantly proved his mettle over the course of his career. He is a true leader and has a strong understanding of product management, product marketing, usability, branding, PR & corporate communications. He is very good at generating out-of-box & innovative ideas and has excellent networking & relationship building skills.

His proficiency journey started after he completed his post-graduation. He is a double master in computer application and economics. After completing his studies, he started his career as a software engineer working his way up to become product manager and then General Manager. However, he wanted to rise further in the ranks, which brought forth his desire to start his own company. Mobilox focuses on Mobile first initiatives across sectors for corporates, start-ups and government. It sees a real huge opportunity in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results.

Please provide a brief overview of your product/ service.

Mobilox is a super specialist for Mobility Solutions focusing on the needs of Marketers, CIO, CTO and Department Head in India. In the last 3.5 years we have executed 100+ mobility projects across 14 sectors and 50+ clients.

A single device which gives multiple ways of engaging with the audience using Apps,WAP,Games,Voice,SMS,Miss Calls also creates a huge confusion among our TG as to which solution should they implement for their business. Mobilox helps them arrive at the right solution. We handhold our client to conceptualise, develop, deploy, market, monitor for their mobility initiatives.

What inspired you to build the above product/ service?

Every senior professional in India was aware of the reach and potential of Mobile in India and were sure that their businesses have to be on mobile since all their customers are also on mobile.

However many were not sure of which format of engagement should they implement. Since we understood all aspects of mobility (Apps, SMS, Voice, Games, WAP) and saw an opportunity of starting mobility service which helps client conceptualise a custom made mobility solution best suited for his business.

What is your life mantra?

Life is full of opportunities. Just keep your eyes open.

What was the most challenging part of your journey till now?

Building a second line was the biggest challenge. There are many people available in the market to do a job but very few who will share a vision. You need a good second line to scale your business and also maintain a good quality of service at the same time. Dedicate time and effort to hire the best second line.

How did you overcome those challenges?

I would not say that we have completely cracked the code.

I have realised not everyone is made for startups. Experience is always good, however with experience comes rigidity, which can hamper a startup. We are now investing more time in interviewing people for key positions. We try making them aware of the how a startup really works and our experience till date. We also ask them to spend a day or two in our office to check how things happen. Post which we take a call.

Share some details about the investments that you have been able to fetch for the business till now.

The business does not have any external investors.

How do you protect yourself from the problem of Brain Drain?

People need incentive to keep working with you. And the biggest incentive is challenging work. Keep giving newer challenges to your resources and appreciate them for the good work and they shall stay with you.

However as you scale up, there would still be many who would leave the company. The only way to avoid brain drain is to develop processes within the company. It might sound boring, you will also see a lot of resistance from employees and many might feel its counter productive, but implement it and enforce it for the betterment of the company in the long run. Also strive to make your company process dependent and not people dependent.

According to you, what are the three qualities an individual must have to achieve success?

1. Listen to people

2. Be Agile

3. Document your learning and experiences

Which online tools/ services/ apps do you use the most and would like to recommend as well?

I use a lot of personal utility apps which helps me save time.

  • PayTM and BillDesk to pay my bills.
  • FlipKart, SnapDeal for Electronics.
  • Myntra and Jabong for shopping.
  • Grofers for daily groceries.
  • Practo for doctor appointments.
  • Uber and OLA for my daily travel when I do not have a driver.

I also use a lot of apps at work which helps me be more productive.

  • EverNotes to manage my notes and ToDo lists.
  • TypeMail to remind me about important emails to respond.
  • Pocket for storing interesting articles which will help me in my business.
  • Insightly on Mobile to manage operations within my company.
  • Calandly for my appointments.
  • Kindle for my reading.

Share any one habit which you think makes you more productive.

Checking emails and WhatsApp messages only on fixed time slot has helped me be productive. I check my emails only twice a day and my WhatsApp messages only 4 times in a day.

Answer in less than 50 words

One tip to success:

When confused between mind and gut, always follow your gut.

One mistake you believe every individual must avoid:

Living a life on other people’s opinions.

One most important lesson that you have learnt till now:

Your trust can be blind but not you.

What are your plans for next 3 years?

Professionally I am focused on launching our own consumer product and making it stable. Personally I want to travel to 4-5 new places in India, write a book, and help a couple of startups.

If you get a chance to start your career again what would you do differently this time?

I would have started my company during my graduation and post graduation days. How much ever an experienced professional you are, when you startup you are always a fresher.

What are your top three getaway destinations?

Goa, Leh and Silvassa

Share a quote that inspires you the most.

“If you dream it, you can do it” – Walt Disney

Inspiring Entrepreneurs

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