Varun RastogiFounder: Mufubu Published On: Tuesday, May 26, 2015 Views 4187


"Seek Respect, Not Attention. It lasts forever"

Varun Rastogi is the founder and CEO of Mufubu. Presently managing the company which deals in unique products, he is a young entrepreneur who dropped out of MBA to follow his vision. Varun learnt critical lessons of business while pursuing BSc. (Hons) in Business & Management from School of Management, University of Bradford, UK. 

Varun Rastogi is definitely not all about starting Mufubu and making it a popular brand. Get acquainted with other interesting details of his professional and personal life.

Please provide a brief overview of your product/ service.

Mufubu is the ultimate destination to discover unique products from across the world. From lifestyle products to gift items and office stationary to home accessories, our brand deals in vast range of products from top global brands. 

Mufubu wants to grow at lightning pace, and has big expansion plans to market and sell products. Our every product is unique and amazing. Presently, we are focusing on Business and Social Gifting.

What inspired you to build the above product/ service?

To be honest, I hated when someone gift the stereotype leather diaries, or a boring pen stand. The only way I could change, is by jumping into the battlefield myself. Hence, we build Mufubu, a maverick trendsetter. We push creative boundaries and never abide by the status quo. We seek inspiration from the ordinary to make it extra-ordinary. Our products emulate and exude creativity and make everyday a bit more exciting.

What is your life mantra?

Being Straight Forward, Selective and Perfectionist and at last, I know how to say NO.

What was the most challenging part of your journey till now?

Entrepreneurship is the synonym of challenges. For me, it’s a motivation to move on to achieving my goals. However, if I narrate the story, we get hardships every day, be it Finance, Operations, Sales & Marketing, HR, Design. Every department is running at their own pace and the most challenging part is to keep harmony amongst all of them and make them run together.

How did you overcome those challenges?

Whenever I encounter a bottleneck or situation, I work on its solution in such a way that it should not get repeated. Not just this, I ensure that I write about that situation in our Company’s Process Book and train my team how to get away with such a situation in future and thus improving their productivity. There are times, when we face Cash Flow problems and it’s very natural for a Startup. In my experience, I have found a way out by talking straight to my suppliers and customers. I am very thankful to them that I was never let down by them.

According to you, what are the three qualities an individual must have to achieve success?

– Discipline

– Honesty

– A Giving Attitude

Which online tools/ services/ apps do you use the most and would like to recommend as well?

– Evernote

– SalesForce

– LinkedIn

Share any one habit which you think makes you more productive.

Honestly, I am very Lazy. This has built a strong delegation skill inside me. I am now an idea box and have got a great team who does all the execution and control. Had I not been lazy, I would have sat on my computer all the time, with spreadsheets open…

Answer in less than 50 words

One tip to success:

Never dream of becoming a Millionaire overnight. Even if you are proposed a sure shot plan, stay away from it. There is no shortcut to success.

One mistake you believe every individual must avoid:

Never underestimate the knowledge of your customer. Listen more and speak less.

One most important lesson that you have learnt till now:

Win an Argument, Loose a Customer. Loose an Argument, Win a Customer.

What are your plans for next 3 years?

We are aggressively building Design led Products across Categories for Retail and Gifting over the next few years. Besides that, we will venture in Retail format to give the First Hand Experience to Mufubu Consumers.

Share a quote that inspires you the most.

Seek Respect, Not Attention. It lasts forever.

Inspiring Entrepreneurs

Post your Thoughts

First Name*




Comment *