Tanya BatraVP of Marketing at SunKalp Energy Published On: Tuesday, December 08, 2015 Views 3311


"You'll be damned if you do, you'll be damned if you don't. You'll be double damned if you hesitate."

Tanya is an extremely committed individual with exceptional skills in convincing people. She has the remarkable capacity to convince and take everyone along without compromising much on her ideas. A marketing professional with experience in a variety of industries she has gained ample exposure to multidimensional roles. She began with Quality control with voluntary marketing support and went on to achieving the position of Marketing and Communications Manager. Through her experiences, she has honed many skills like critical thinking, analytics, quality management, time management and public relations.

Currently, she is the vice President of Marketing at Sankalp Energy. It is a provider of complete engineering, procurement and construction services for grid-connected  Solar Solutions. She focuses on developing the online platform revolutionizing the uptake and installation process of solar energy in India ( an aggregator for solar energy), Policy and regulatory analysis, PR and Marketing.

Please provide a brief overview of your product/ service.

Sunkalp Energy has built a platform that facilitates an exchange between the various stakeholders in the market. We are bringing Investors, Installer, freelance sales executives and end customers on a common platform. We are bringing closed leads to installers, a trust mark and standardization of solar to end customers and a way to enter the rooftop solar market to sales executives.

What inspired you to build the above product/ service?

I have been working on the aggregator model for Solar Energy since I was with Bridge to India. When Kanika (founder of Sunkalp Energy) and I met, our ideas complimented about developing the model and has evolved into where it stands currently. What inspired me was the lack of a B2C market for solar energy and a strong opportunity to build it.

What is your life mantra?

Personally, I like to try various things and not be bound by conventional wisdom. I think there is no better way to learn than to try things yourself.

What was the most challenging part of your journey till now?

I would say initial bit was difficult when I was trying to understand how to target the end customers when buying a rooftop solar power system was not exactly like buying a phone. The main reason being the mindset of people about buying electricity in India.

How did you overcome those challenges?

The challenge was overcome by working really hard on spreading awareness to end customers.

Share some details about the investments that you have been able to fetch for the business till now.

We have started monetizing on the tools we offer to facilitate the exchange between stakeholders that are hardly 6 months old. We were surprised to discover how a tool as simple as one that generates quotations would be so desired by our sales partners.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Social media sharing. Sendgrid or Mailchimp for e-mail campaigns (These work really well)

What are your plans for next 3 years?

Solar is the way to go for at least the next 5-6 years when a tall target of 100 GW is to be achieved. Specifically in Rooftop Solar 40 GW!

Share a quote that inspires you the most.

“You’ll be damned if you do, you’ll be damned if you don’t. You’ll be double damned if you hesitate.”

Inspiring Entrepreneurs

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