Satish D.G. JawaleFounder of Auctus-software Published On: Wednesday, January 13, 2016 Views 2851


"A Real decision is measured by the fact that you've taken a new action. If there is no action, you haven't truly decided".

Satish Jawale more commonly known as SDJ among his friends and colleagues is a strategic thought leader with an impressive 14-year career of delivering solutions and implementing both technical and business strategies. According to him, Passion and diligence are two traits that most reflect any person as an individual.

He has an expertise in project management, team building, leadership, product roadmap and business continuity. Throughout his illustrious career, he has booked several high-profile clients around the World, including Japan, Singapore, Australia, America, Germany, and India. He started his career as a business analyst and went on to become CEO of a company. However, his true ingenuity came to the forefront after he launched Auctus Software. It is a software development company with expertise in Custom Software Development, Enterprise Application, CRM and CMS, VTS based on GSM/GPS Technology, Mobile Applications, Windows Mobile and Java.

Please provide a brief overview of your product/ service.

We provide the Information Technology related consultancy, which consists of Coding, BI, SAP, CRM, Setting up new firms and IT setup.

What inspired you to build the above product/ service?

It is the passion and need, you know old saying; Necessity is the mother of invention. There are always the new requirements and we are there to cater them. I guess these things inspires me to design and provided the services.

What is your life mantra?

I would say Victim of Desire, it itself clearly and loudly answers your Question.

What was the most challenging part of your journey till now?

The good people can drive your organization to the Apex, so people management was the most challenging area in the Organization in particular.

How did you overcome those challenges?

Teamwork, discussion advice from our clients

Share some details about the investments that you have been able to fetch for the business till now.

Well, there is no investment taken by us. We at Auctus are very particular to work in our way. Various Angel Investors have contacted us at times but we thought about our journey and believed that success will surely come along.

How do you protect yourself from the problem of Brain Drain?

Well!, as I mentioned earlier We have a very good employee communication plan in place, we never try to retain against the employees will, but ask them to follow the HR policies. We are in still touch with our first Employee, who is working in Canada.

According to you, what are the three qualities an individual must have to achieve success?

Passion, Positive thinking and Trust on himself or herself, Its as simple as that.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Sugar CRM, Google Apps, Zoho, and Microsoft

Share any one habit which you think makes you more productive.

Time Management and minimize the pending list

Share any one habit which you wish to change in yourself.

It is rather difficult to look for the habit, not very much possible.

Answer in less than 50 words

  • One tip to success:

Time Management, Passion to words your goal, sleep with the Idea. Work in details, consider the failure ratio, believe in yourself, complete on time and you will never know when your succeed.

  • One mistake you believe every individual must avoid:

Overconfidence and rude behavior

  • One most important lesson that you have learned till now:

Shit happens when you trust wrong people.

What are your plans for next 3 years?

It’s uncertain, I enjoy the surprises, no plans, but from a business point of view, we are making our SAP and CRM team strong and looking for a spread in India, other Cities.

If you get a chance to start your career again what would you do differently this time?

I’ll not do anything different. I’ll start over again :)

What are your top three getaway destinations?

  • Bora Bora, Islands of Tahiti
  • Rome, Italy
  • Paris, France

Share a quote that inspires you the most.

“A Real decision is measured by the fact that you’ve taken a new action. If there is no action, you haven’t truly decided”. – Anthony Robbins

Inspiring Entrepreneurs

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Santush Sharma

Nice, worthfull, really appreciate your work and thoughts.