Sanjeet RayFounder of Beyond Ordinary Published On: Wednesday, May 11, 2016 Views 2697


"Stay hungry, stay foolish"

Sanjeet Ray did his Bachelor of Business Administration (B.B.A.) in Finance from University at Buffalo. Working at CDS Global as an Assistant Manager for three years enhanced his managerial skills and being an entrepreuner at heart, Sanjeet Ray founded Beyond Ordinary, which is a platform that curates products that are suitable for corporate gifting.

Beyond Ordinary has earned a lot of clients including Ranbaxy, Fiat, Procam International, 9X Media, PMG Sports, Nissan, TATA Consultancy Services, Jabong.com and more due to the dearth of innovative lifestyle products as well as the scope and demand.

Please provide a brief overview of your product/ service.

We are an ecommerce player that curates Beyond Ordinary innovative products. Alongside, we also deal with corporate gifting at a respectable scale.

What inspired you to build the above product/ service?

The dearth of innovative lifestyle products in the country, as well as the scope and demand.

What is your life mantra?

Stay hungry, stay foolish.

What was the most challenging part of your journey till now?

The credit terms clients ask for, because they are so used to the old school method it was a challenge to convince them about the concept of corporate gifting.

How did you overcome those challenges?

It was time consuming but with our perseverance and a dedicate team we managed to overcome them.

Share some details about the investments that you have been able to fetch for the business till now.

We got some help from friends, families and angel investors.

How do you protect yourself from the problem of Brain Drain?

We believe in keeping things fresh and innovative, which is how we prevent brain drain from hitting us.

According to you, what are the three qualities an individual must have to achieve success?

  • Perseverance
  • being street smart
  • passion

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Asana, Dropbox, Google drive, India Mart, Ola.

Share any one habit which you think makes you more productive.

Daily brainstorming sessions with my team.

Share any one habit which you wish to change in yourself.

Micromanagaing eveyrthing

Answer in less than 50 words

  • One tip to success:

Never give up and never get disheartened. Be positive and keep trying.

  • One mistake you believe every individual must avoid:

In the process of progress, losing sight of your goal. Don’t project ahead of your capabilities, be realistic.

  • One most important lesson that you have learnt till now:

Demarcating personal and work life, even if the line is thin.

What are your plans for next 3 years?

Taking Beyond ordinary to a global level, having range of products to the international standards.

If you get a chance to start your career again what would you do differently this time?

I would become an actor, make it work this time.

What are your top three getaway destinations?

  • New York
  • Dubai
  • Iceland

Sharea quote that inspires you the most.

“Stay Hungry, Stay foolish”.

Inspiring Entrepreneurs

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