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Rachna SunejaCo-Founder & COO at Worldoflending Published On: Friday, January 08, 2016 Views 1924

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"Work smarter not harder."

Rachna is a Venture Capitalist with a B. Tech from Maulana Azad National Institute of Technology, Bhopal. At the peak of her career, as a wife and a mother with 9-9 working schedule, she realized the necessity of being her own boss and devoting same quality as well as quantity time to build her own chain of startups. This is when she started an Institute for CPA (Chartered Accountancy from the USA) training in Delhi. After that, she moved on to opening a call center of Doctor Tele & online consultation.

However, she came to the limelight after co-founding “WorldofLending”, a Peer-to-Peer platform for Personal, SME and Corp loans along with financial advisory. Her work involves thinking innovative schemes and ideas to implement in software, planning and implementing operational strategies, unique ideas to bring lenders and borrowers in site and gardening her in-house operation team. She draws strategies, run PR campaigns to bring clients in their network.

Please provide a brief overview of your product/ service.

Banking/ financial institutions are the past. Come; join us in worldoflending.com, an innovative P2P lending e-platform enabling user to get easy loans and lender to get a high rate of interest. Why lazying your money, come invest inP2P as a lender to individual borrowers and see your money grow. We also believe in risk diversification.

What inspired you to build the above product/ service?

Innovations come with need and changing times. I experienced a gap between personal loan needs of individuals and banking solutions. To fill the gap, I studied global scenario and introduced P2P Lending platform in India.

What is your life mantra?

Work Hard, party harder

What was the most challenging part of your journey till now?

Changing the mindset of individuals to lend money on p2p platform.

How did you overcome those challenges?

I did a detailed study on Indian economy and identified right client sector to achieve a breakthrough.

The key to overcoming challenges is to identify the need, type of customers who currently approach you and type of customers you want to reach.

Share some details about the investments that you have been able to fetch for the business till now.

Even before launching the product, we as a team, as leaders were able to get seed funding by friends and family on the basis of growing gap and requirement in India’s financial sector. The company though launched in Nov’15, is able to gather funds of approx. 10 lacs and revenue of 60k in 1 month’s time.

How do you protect yourself from the problem of Brain Drain?

The first most important factor is the “Culture” developed in the company. Along with culture, people should be imbibed with the feeling of ownership. This will ensure people will work towards a same goal and smarter ways rather than doing a 9-6 job. We have also maintained flexible timings and leaves allowing people to attend their personal needs. To counteract the loss, compensation timing and workdays are incorporated in the schedule.

According to you, what are the three qualities an individual must have to achieve success?

  • For the business heads:
  • Work Smartest not harder.
  • Empower people/staff

Should indulge time in market networking, field updates and emerging necessities, which can be incorporated in the business model.

Which online tools/ services/ apps do you use the most and would like to recommend as well?

  1. Tap your water intake
  2. Google play
  3. Fusion

Share any one habit which you think makes you more productive.

I identify the approach and hire people who make me stay grounded avoiding ego massage.

Share any one habit which you wish to change in yourself.

I am a foodie. I wish to control it.

Answer in less than 50 words

• One tip to success:

For startup leaders: work at ground level

• One mistake you believe every individual must avoid:

Blind trust

• One most important lesson that you have learnt till now:

Document everything A-Z, from the idea, a survey to current stats.

What are your plans for next 3 years?

Grow concept, grow funds & implement technology which does not exist in India.

If you get a chance to start your career again what would you do differently this time?

I will issue bonds n company shares for better reliability and sustainability.

What are your top three getaway destinations?

Mauritius, Bhopal, Home

Share a quote that inspires you the most.

Work smarter not harder.

Inspiring Entrepreneurs

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