Pravi ShrivastavaFounder of empowerwomen.tk Published On: Thursday, April 14, 2016 Views 2165


"What you do today can improve all your tomorrows."

Pravi Shrivastava is a true entrepreneur at heart. Coming from a humble background, she has seen life from a different perspective that has shaped her into who she is today. As a successful professional, Pravi, is passionate about helping women and has made it her primary objective. In order to make women self-reliant and financially independent, she has started many initiatives such as women empowerment initiative (WEI) and AspiringContent. Parvi is also the director at Oriflame, which is a Swedish cosmetic brand.

Please provide a brief overview of your product/ service?

Women Empowerment Initiative (WEI): It’s an initiative to help aspiring women with various opportunities to make them self-reliant and financially independent. I have initiated this venture in mid of 2015, and since then I have empowered more than 150 women from different parts of India. WEI is an internet / technology backed venture, and is focused on mainly housewives, students and other women who look for work opportunities from home.

Oriflame: I am also the Director at Oriflame, the famous natural Swedish cosmetic brand. Through this venture, I had been lucky to transform the lives of more than 400 women all across India, and made them enjoy a self-sustainable and financially independent life.

AspiringContent: AspiringContent is first of its kind creative, content management, corporate identity and branding platform. Having more than 250 clients since October, 2016, AspiringContent provides most affordable, fully customized and unique solutions to our valued clients. Our tagline goes as ‘Hire a Company, at the Fees of Freelancer’.

At AspiringContent, our focus is majorly on startups, SMEs, SMBs, and existing organizations, who want to scale up their brand and its visibility, but have certain reservations due to short pockets, and our role is to provide them quick and very professional, on-demand branding & content solutions at the price of just a freelancer.

What inspired you to build the above product/ service?

I have been born and brought up in a middle-class family, and have witnessed numerous struggles (financial and non-financial) since I was a child. This inspired me to create something that could empower and support with viable strength and empowerment to the entire fraternity of aspiring women, who want to create their own benchmark and identity, but couldn’t do so because of their own financial and non-financial constraints. I wanted to utilize all my professional resources and skills that I’ve earned till now to make the lives of aspiring women better, and I think I am getting a lot of success in my endeavor.

What is your life mantra?

What you do today can improve all your tomorrows.

What was the most challenging part of your journey till now?

There had been so many challenges till date, including rejections from my close ones, prospects and everyone who doubted my determination and the will-power. There had been many bottlenecks on my way, but each and every challenge helped me to become a better person and encouraged to achieve my goals in a much sustainable manner.

How did you overcome those challenges?

Each accomplishment requires patience, determination, and a really thick skin so that you don’t get dishearten by your failures.

Share some details about the investments that you have been able to fetch for the business till now.

When I started my first venture at the age of 22, I invested about Rs.2000 from my own pocket. But more than money, I have investment a huge amount of time since a very young age.

How do you protect yourself from the problem of Brain Drain?

Regular innovation and regular motivation from my work group helps me to sustain and retain the best talent.

According to you, what are the three qualities an individual must have to achieve success?

  1. Clear-cut vision
  2. Standby plan (but should not deviate from your aim)
  3. Adaptability

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Whatsapp, Google drive, Facebook, and HootSuite

Share any one habit which you think makes you more productive?

I have a habit of experimenting with various concepts that comes to my mind, which helps to turn my ideas into reality.

Share any one habit which you wish to change in yourself.

I am short tempered

Answer in less than 50 words

One tip to success:

First Learn, Then Earn.

One mistake you believe every individual must avoid:

One should never waste precious time

One most important lesson that you have learnt till now:

Criticism is your best friend and biggest teacher

What are your plans for next 3 years?

Introduce other initiatives that would transform and empower every woman in the country, and help them to become the growth driver in Nation’s progress. Also, I would love to guide and support likeminded women-entrepreneurs globally through my skills and resources.

If you get a chance to start your career again what would you do differently this time?

I would love to be an entrepreneur again and again, of course.

What are your top three getaway destinations?

Srinagar, Pachmarhi, Mahabaleshwar

Share a quote that inspires you the most.

Believe in Yourself!!

Inspiring Entrepreneurs

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