Prakash MotwaniCEO of Cona Electricals Published On: Monday, August 29, 2016 Views 9301


"Don’t look back if you don’t plan to go that way. Just keep moving forward."

Mr. Prakash Motwani is an established businessperson and has been running Cona Electricals for the larger part of his life. At Cona Electricals he has contributed largely towards marketing and brand building, which is reflected in the huge rise in dealer network, market coverage and brand reach. They offer across-the-board Electrical Switches and Wiring Accessories. They have registered themselves as one of the leading manufacturers, exporters and suppliers of electrical products that are highly demanded all over the world. His determination and vigor to succeed has resulted in his company winning several laurels.

Please provide a brief overview of your product/ service.

Manufacturing Electrical Switches, Accessories, Circuit Breakers and Cables under the Brand name CONA.  Our products are known for their quality, value and innovation. We have been consistently developing innovative products at an affordable price.

What inspired you to build the above product/ service?

Electricity is among the basic needs and facilitating the use of electricity while reaching to consumers all across the nation is always an exciting prospect.

What is your life mantra?

Do what you Love. Love what to Do with Passion.

What was the most challenging part of your journey till now?

Making end consumers aware of the utility that our product offers and explaining its functionality

How did you overcome those challenges?

We are consistently looking to communicate with the end consumer through our packaging, collaterals, social media, channel partners etc.

How do you protect yourself from the problem of Brain Drain?

We are very attached to our core team and fortunately we have never really faced this issue. We give them immense opportunity and independence to pursue their projects and implement them which is difficult in most other organizations.

According to you, what are the three qualities an individual must have to achieve success?

Love, Dedication, Discipline

Which online tools/ services/ apps do you use the most and would like to recommend as well?

InShorts Apps for news, Evernote for productivity.

Share any one habit, which you think, makes you more productive.

Noting down everything

Share any one habit, which you wish to change in yourself.

Sometimes delay in taking decisions

Answer in less than 50 words

  • One tip to success:

Passion will take you places.

  • One mistake you believe every individual must avoid:

Looking for shortcuts.

  • One most important lesson that you have learnt till now:

Take decisions, which will last for longer time.

What are your plans for next 3 years?

We plan to launch several new Modular Switch Products and LED Lighting Products and extend our marketing network to cover under penetrated regions. We plan to double our sale by 2018-19.

If you get a chance to start your career again what would you do differently this time?

Have a long term approach and investing in large production facility.

Share a quote that inspires you the most. 

“Don’t look back if you don’t plan to go that way. Just keep moving forward.”

Inspiring Entrepreneurs

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I am Biswanath. From Jamshedpur jharkhand,
Congratulations Prakash sir
God bless you,
I like you