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Pooja BhayanaFounder of Ishva.org Published On: Monday, December 07, 2015 Views 2304

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"People who are crazy enough to think they can change the world, are the ones who do."

Pooja is a serial entrepreneur with expertise in public relations, social media and marketing communication. Even before the start of her career, she had the desire to do something on her own. After completing her bachelor’s degree in Mass Communication from Oklahoma City University, she started her career as an account executive. Over the years, she moved up the ladder of success taking on several roles at various organizations. This gave her ample expertise in the product management and
marketing.

Her first stint at startup came as Ishva.org, the business of making dreams come true. It aims to help Indian NGO’s raise funds innovatively by providing willing donors a chance to win their dream experiences in return.

Please provide a brief overview of your product/ service.

Ishva.org was formed to help make simple dreams come true! Ishva ties up with the best Indian celebrities, who have the fan base and the power to raise funds for causes that need it the most. As a donor or a fan, you can donate as much or as little as you want and stand a chance to win a once-in-a-lifetime experience with your favorite celeb. At the same time, you can be rest assured that the money is being used to make a difference in the society. We will maintain credibility, transparency and accountability at all stages by keeping you informed along the way and by auditing the impact created. This means that you get to witness the actual effect that your contribution makes.

What inspired you to build the above product/ service?

The need for an innovative way to raise funds for a variety of social causes on one platform. It is also aimed at turning celebrities’ fan base to an action base that can affect change.

What is your life mantra?

Dreams don’t work till you do!

What was the most challenging part of your journey till now?

The most challenging part has been to get in touch with celebrities as the route to reach them is not simplified. To raise funds is also a challenge.

How did you overcome those challenges?

It has taken us longer than it should, but only hard work and perseverance have helped us get through to the celebrities that will do this for the larger good. We are still working to raise more in an efficient manner.

Share some details about the investments that you have been able to fetch for the business till now.

The business has been powered by personal savings till now.

How do you protect yourself from the problem of Brain Drain?

Not applicable

According to you, what are the three qualities an individual must have to achieve success?

Hard work, frugal innovation and passion

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Canva.com, social media platforms and Fiverr

Share any one habit which you think makes you more productive.

Making task-lists and sticking to them

Share any one habit which you wish to change in yourself.

Procrastination

Answer in less than 50 words

• One tip to success:

Nothing worth having comes easy!

• One mistake you believe every individual must avoid:

Delaying big plans for smaller immediate gains

• One most important lesson that you have learnt till now:

That every mistake makes you a braver and smarter person

What are your plans for next 3 years?

To build a brand that is the to go to place for celebrity experience and donations for Indians

What are your top three getaway destinations?

Singapore, Bali, and Ladakh

Share a quote that inspires you the most.

“People who are crazy enough to think they can change the world, are the ones who do.”

Inspiring Entrepreneurs

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