Pinky MaheshwariFounder of Surprisesomeone Published On: Thursday, January 28, 2016 Views 5637


"Be passionate in whatever you do and you would enjoy every bit of your life."

Pinky is a fiercely competitive, committed and capable person with extensive expertise in brand management, creative direction and integrated marketing. She has a post-graduation diploma in business administration specializing in marketing. She started her career as an assistant account executive at Ogilvy and Mather and gradually climbed the ladder of success becoming account director at the same firm.

She has surprised many people with this transformation. She often shoulders responsibility in difficult times and in turn grew rapidly in terms of both managing client relationships and project management. Her sheer perseverance, persistence, creativity and commitment have helped her climb the ladder of success. She started her entrepreneurial career with SurpriseSomeone. It is an e-commerce portal, which lets consumers purchase and send gifts to near and dear ones. SURPRISE SOMEONE is all about surprises and twists; everything that they do has surprise in it.

Please provide a brief overview of your product/ service.

Smile, the best curve you can imagine. And the feeling that follows after being the reason of someone’s smile is again unimaginable. Love is when you know that someone is out there who lives only to see you smile. But in today’s hectic life, we forget what is of most importance to us. We, SURPRISE SOMEONE are here to keep the fire of your love burning, to remind your dearest ones that you love them just as much as you did when you first met, to again make those little butterflies fly in your tummy, to make your mommy dearest cry her happy tears of love, to make your dad melt a little, to make her shy away, and most importantly to make YOU feel warmth of giving once again. We are here to create the spark which you first felt when you held her close and we help YOU become the reason behind the world’s most beautiful smile. We offer you what money cannot buy and help you plan the surprise just like your dear one would love because we care for YOU.

What inspired you to build the above product/ service?

My passion, my mom and dad have always been my inspiration.

Pinky maheshwari Mom

What is your life mantra?

Be passionate in whatever you do and you would enjoy every bit of your life.

What was the most challenging part of your journey till now?

Spreading smiles… It’s slightly emotional concept and at times, we go overboard to delight our customers and forget that we are into business.

How did you overcome those challenges?

By being patient and not getting too much excited.

Share some details about the investments that you have been able to fetch for the business till now.

Rs 1 lac and within just a few months we have managed to rotate the same money and reach thousands of people to spread smiles by surprising each other

How do you protect yourself from the problem of Brain Drain?

We are into the business of spreading smiles. And there is no fun when your team is not smiling. Our first mantra is to surprise each other every day. We become the reason of each other’s smiles every day.

According to you, what are the three qualities an individual must have to achieve success?

Passion Patience Persistence

Which online tools/ services/ apps do you use the most and would like to recommend as well?

We are currently using marginify who helped us build our online store and lot of other social media tools.

Share any one habit which you think makes you more productive.

Just do it. I think and I discuss with my mind and if I feel it should be done I JUST DO IT.

Share any one habit which you wish to change in yourself.


Answer in less than 50 words

  • One tip to success:

Keep it simple and see the wonders.

  • One mistake you believe every individual must avoid:


  • One most important lesson that you have learnt till now:

Keep Cool calm. Everything will happen.

What are your plans for next 3 years?

Expand Surprise Someone beyond the imagination. Surprises are more fun when they are not expected at all. Imagine you getting surprises in flight. Imagine you can book surprises for your loved one while you watch a movie and more such mind-blowing surprises on the way.

If you get a chance to start your career again what would you do differently this time?

Again do it differently. I love doing things differently and it comes instantly to me.

What are your top three getaway destinations?

My Parents house and I love to explore and when I am with my family, I love all destinations, which my hubby and son love.

Share a quote that inspires you the most.

“Winners don’t do different things, they do it differently. Just do it.”

Inspiring Entrepreneurs

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Prashant Maheshwari

Brilliant.. This idea is fresh and cool. All the best to Pinky and Surprise Someone.. I am sure you will make it big!!


Wow such inspiring interviews. Superb .