Pooja & PahulFounding team of EstiloRobe Published On: Friday, July 29, 2016 Views 2682

EstiloRobe helps you organize your closet and create outfits by mixing and matching what you already own. Click pictures of your wardrobe items, upload them in the app under the right category, and boom! You have your virtual closet at your fingertips. Create new looks every day and share these with your friends too. If you need help in deciding what to wear, send in your queries. Based on your profile details, our stylists will suggest trendy looks that can be created using your existing clothes. You can also plan your outfits ahead of time. Just save an outfit for a particular date & occasion, and the app will send you reminder notifications so that you can avoid any last minute rush.

Our App is based on an idea to help women in deciding or planning their outfits by providing them access to their wardrobe on their smartphones. With new clothing brands’ popping up every now and then, every woman finds herself being pressed between time and money and it becomes frustrating when it comes to dressing up and getting ready.

These challenges motivated us to come up with a solution & laid the foundation stone for our app ESTILOROBE. The app lets the user create a virtual closet by uploading the images of their current wardrobe items which will help the women today to re-vamp and re-invent their style of dressing by mixing-matching and creating new looks from their old wardrobe.          

Always believe that something wonderful is about to happen.

A startup throws new challenges at every step. Getting like-minded people who were equally enthusiastic and passionate about the idea was one of the hurdles we faced during inception phase. Another challenge was finance. Since we are a self-funded start-up, building a good product under limited resources and then marketing it to the target audience has been challenging. The journey so far has been challenging, as well as a good learning experience. The only thing that has kept us going through all the tough times is our belief in the idea and positive feedback that we received from women across all genre and age groups.

Right mix of team and belief in our idea helped us in overcoming the challenges we have faced.

We are a self-funded start-up, but will be seeking out for investors soon.

We are a small team so haven’t faced these issues till now.

Imagination, Determination and perseverance.

Polyvore / Instagram (Anything that smells fashion)

I prioritize my work for each day and instead of waiting for deadlines I try to finish them ASAP.

I tend to delve into finer details of everything. However I think at times you need to let go few things in interest of bigger picture.

• One tip to success:

Believe in yourself and follow your dreams, if you have dreamt it you definitely have the ability to make them true.

• One mistake you believe every individual must avoid:

Don’t let other people’s opinion drown your own inner voice, have courage to follow your heart and intuition

• One most important lesson that you have learnt till now:

Never give up… there is absolutely nothing in this world which cannot be achieved, if you put yourself completely into it.

We have made a detailed plan with defined timelines & milestones in order to increase our target audience for this year. Currently we are self-funded, therefore will be looking for investors soon to accelerate our growth and market penetration. Once we have the funding we will introduce various other exciting features in phase 2 and phase 3 of app release.

• Goa –I believe that Goa is more like a state of mind than actually a destination.

• Paris –I fell in love with this place long before I actually visited, the French air clears up the brain and leaves you bewitched with its beauty.

• Antarctica – I haven’t yet gone there, but one day I will definitely explore the beauty of this white continent.

There this quote that I really like, don’t know who said it but I definitely believe in it — “An arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus and keep going!”