Naresh KumarFounder & CEO of BrokersADDA.com Published On: Wednesday, June 01, 2016 Views 4241

"Stop chasing the money and start chasing the passion."

Naresh Kumar did his Bachelor of Engineering (B.E.) in Computer Science from Motilal Nehru National Institute Of Technology. Later, he went on to pursue Master of Business Administration (MBA) in Marketing from Manipal Academy of Higher Education.

Naresh observed that there is a significant gap between a real estate broker and buyer. His entrepreneurial zeal led him to conceptualize BrokersADDA, which is a portal dedicated to real estate industry in order to build world’s largest real estate community.

Please provide a brief overview of your product/ service.

It’s a unique real estate portal where brokers and buyers can network and can do real estate business. Buyers can search for a broker of their city/locality and can then start communication.

What inspired you to build the above product/ service?

I observed that there is a requirement of a platform to connect real estate brokers and buyers. Networking is very important in real estate industry.

What is your life mantra?

Action conquers fear !!

What was the most challenging part of your journey till now?

Brokers community is not very tech savvy so it was a challenge to get them on the site and keep them engaged.

How did you overcome those challenges?

Having a low budget , online marketing was the best option I had and am happy that it worked as now we have 75500+ registered brokers and buyers on the site.

Share some details about the investments that you have been able to fetch for the business till now.

I am bootstrapping till now

How do you protect yourself from the problem of Brain Drain?

I am the architect and outsourced the coding part so there is no such fear

According to you, what are the three qualities an individual must have to achieve success?

Passion , optimism, and perseverance

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Social media is FREE, use it intelligently and you will get results.

Share any one habit which you think makes you more productive.

Discipline and willpower

Share any one habit which you wish to change in yourself.

Working on too many ideas at a time

Answer in less than 50 words

One tip to success:

Create to-do lists

In your life, there are tasks that are simple and ones that are complex. My preference is to go after the easy ones first and then tackle the complicated ones after. To stay on top of tasks, I create to-do lists and track them using Google Tasks. Since Google Tasks sync with Gmail, Google Calendar, and the Google mobile app, it makes it easier to refer to them while on-the-go. If some of the tasks are larger, then break them into multiple smaller tasks. Putting a timer on these tasks is worth considering so that you do not lose focus on other items on your to-do list. One of the most satisfying aspects of creating a to-do list is crossing off things when they are done. It gives you a sense of accomplishment and gives you a visualization of progress.

One mistake you believe every individual must avoid:

Lack of ambition to aim above mediocrity success requires hard work, motivation, and persistence. If one is content with being one of the crowd, one will not reach high positions in life because he lacks the internal desire.