Karan ShahChief Executive Officer of IIDE Published On: Thursday, July 28, 2016 Views 8816


"There is no elevator to Success. You've got to take the stairs."

Karan Shah did Bachelor of Business Administration (B.B.A.) from Narsee Monjee Institute of Management Studies. Shortly after that, Karan did master’s degree in business administration and management from Lala Lajpatrai College of Commerce And Economics, Mumbai. He has accumulated vast experience in the field of digital marketing and sales by working for companies like Edelweiss Capital and Social Kinnect. Seeing the need for digitally skilled resources in India, Karan conceptualized The Indian Institute of Digital Education (IIDE), which provides an intensive 6-month program that trains students in A-Z of Digital Media Marketing.

Please provide a brief overview of your product/ service.

IIDE’s ‘School of Digital Marketing’ was launched in June 2016. It is an intensive 6-month program that trains students in A-Z of Digital Media Marketing. The program is a comprehensive mix of basics, core and agency skills and is integrated in a manner to develop strategic, executive and soft skills. Industry experts from leading digital marketing agencies have curated the program content and curriculum. Important topics such as Google Adwords, SEO, Social Media Marketing, Remarketing, Email Marketing, Analytics, Online Reputation Management etc. are covered in an exhaustive manner.

6 months = 24 weeks = 24 modules.

Each week we take on a new topic.

We would like to introduce you to Live Projects. Each student in this program is assigned 1 brand as a Live Project. Classroom learnings have to continuously be applied as assignments on those brands and students have to interact with brand representatives on a weekly basis. Hence the student is not only learning from classroom instructors but also brand representatives who give them feedback as and when needed.

What inspired you to build the above product/ service?

My inspiration for IIDE stemmed from my first venture: Goodlife Education, started in the year 2011. Goodlife Education dealt with providing knowledge to students that have been long overlooked by the Indian Education system. The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs.

What is your life mantra?

Whatever you choose to do in life, do it like no one has.

What was the most challenging part of your journey till now?

This biggest challenge is changing the mindset of students. Students believe that education has to be associated with a degree which is going to help them get a job. At the end of the day, quality education is what prevails.

Share some details about the investments that you have been able to fetch for the business till now.

Its completely self funded.

How do you protect yourself from the problem of Brain Drain?

Appraise them on a quarterly basis Don’t force people to work instead, motivate them and influence their decisions. Value their work and compensate it ethically in a monetary or non monetary form.

According to you, what are the three qualities an individual must have to achieve success?

1) Ambition 2) Passion 3) Endurance

Which online tools/ services/ apps do you use the most and would like to recommend as well?

1) HubSpot – Email Tracking

2) Wunderlist – Task Assignment

 3) Google Calendar

4) Google Drive

 5) Dropbox

 6) MailChimp

7) Udemy for increasing employee productivity

8) LinkedIn for connecting with right people

Share any one habit which you think makes you more productive.

Getting to work, putting daily things on paper, and striking them all off before leaving. Create a day to day checklist. Maintain a year book.

Share any one habit which you wish to change in yourself.

Prioritising things more effectively.

Answer in less than 50 words

  • One tip to success:

Follow your gut and be consistent.

  • One most important lesson that you have learnt till now:

Don’t discuss your business plans with others and attempt to get feedback. It’s a waste of time. The world has 7 billion people. There is a market for everything.

What are your plans for next 3 years?

  • Taking IIDE and all its courses online
  • Creating a job/freelancer portal only for digital related activities.

If you get a chance to start your career again what would you do differently this time?

I would stick to the same career destination. Just a different path and different decisions.

Share a quote that inspires you the most.

I read this on some steps in Europe and I think it resonated with me. “There is no elevator to Success. You’ve got to take the stairs.”

Inspiring Entrepreneurs

Post your Thoughts

First Name*




Comment *