Karan ShahChief Executive Officer of IIDE Published On: Thursday, July 28, 2016 Views 8950

IIDE’s ‘School of Digital Marketing’ was launched in June 2016. It is an intensive 6-month program that trains students in A-Z of Digital Media Marketing. The program is a comprehensive mix of basics, core and agency skills and is integrated in a manner to develop strategic, executive and soft skills. Industry experts from leading digital marketing agencies have curated the program content and curriculum. Important topics such as Google Adwords, SEO, Social Media Marketing, Remarketing, Email Marketing, Analytics, Online Reputation Management etc. are covered in an exhaustive manner.

6 months = 24 weeks = 24 modules.

Each week we take on a new topic.

We would like to introduce you to Live Projects. Each student in this program is assigned 1 brand as a Live Project. Classroom learnings have to continuously be applied as assignments on those brands and students have to interact with brand representatives on a weekly basis. Hence the student is not only learning from classroom instructors but also brand representatives who give them feedback as and when needed.

My inspiration for IIDE stemmed from my first venture: Goodlife Education, started in the year 2011. Goodlife Education dealt with providing knowledge to students that have been long overlooked by the Indian Education system. The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs.

Whatever you choose to do in life, do it like no one has.

This biggest challenge is changing the mindset of students. Students believe that education has to be associated with a degree which is going to help them get a job. At the end of the day, quality education is what prevails.

Its completely self funded.

Appraise them on a quarterly basis Don’t force people to work instead, motivate them and influence their decisions. Value their work and compensate it ethically in a monetary or non monetary form.

1) Ambition 2) Passion 3) Endurance

1) HubSpot – Email Tracking

2) Wunderlist – Task Assignment

 3) Google Calendar

4) Google Drive

 5) Dropbox

 6) MailChimp

7) Udemy for increasing employee productivity

8) LinkedIn for connecting with right people

Getting to work, putting daily things on paper, and striking them all off before leaving. Create a day to day checklist. Maintain a year book.

Prioritising things more effectively.

• One tip to success:

Follow your gut and be consistent.

• One most important lesson that you have learnt till now:

Don’t discuss your business plans with others and attempt to get feedback. It’s a waste of time. The world has 7 billion people. There is a market for everything.

• Taking IIDE and all its courses online
• Creating a job/freelancer portal only for digital related activities.

I would stick to the same career destination. Just a different path and different decisions.

I read this on some steps in Europe and I think it resonated with me. “There is no elevator to Success. You’ve got to take the stairs.”