Kanika YadavFounder of Ekatrra Published On: Thursday, May 19, 2016 Views 3458


"Work Hard, Keep going forward and Keep growing."

KanikaYadav is an enthusiastic learner with good problem-solving skills, team leader and motivator with a positive outlook on life. She is an avid reader with a keen regard for refining skills and improving life. Her interest ranges in varied fields, from creative arts, fashion and design to science and technology.

Being a passionate entrepreneur at heart, Kanika has a keen interest in E-Commerce, E-Retail, Fashion and Indian Designers. She is also the founder and director at Ekatrra.com, which is an online platform to bring designers from all walks of life together for the style-savvy consumer.

Please provide a brief overview of your product/ service.

Ekatrra (Sanskrit: In one place) is going to be a platform for discovering and featuring the best of creative talent.  As of now, we are offfering designer clothing and accessories by some of the most loved names, locally and internationally, in apparel and accessories design.

We want to base our brand on great customer services where ease of payment, customization to size, reverse pickups are some of the features in this regard. We have also recently started ‘measurement at home’ services for Gurgaon and South Delhi Area.  We understand the pain points of our customers and will try to solve them one by one.  Generally there are either too many product listings, which in itself is a pain for a serious customer looking only for premium products or there are quality Vs Price – value perception issues  in online space. We have begun by presenting only filtered product in finest of quality and best of prices. Next we target the problem of standard VsCusotmized size stitching. We offer made to size stitching option on most of our garments as these are made to order and many of our designers are accomodating of the special requirements by our customers.

 What inspired you to build the above product/ service?

The founder, KanikaYadav, has always been artistic and have had a keen eye for aesthetics. The inspiration came from her own need to look for designers clothing which was premium yet lighter on the pocket. She realised there was a very wide gap in demand and supply. While both were abound but needed to be bridged.  She envisioned Ekatrra as this bridge to cater to both sides of the spectrum while cusotmer services remain the primary focus. Being from the same space, she is well aware of the challenges that customers face,especially in online space, and is keen to resolve them with time through her online store.

What is your life mantra?

Work Hard, Keep going forward and Keep growing.

 What was the most challenging part of your journey till now?

Not being from tech background, the understanding of Online business has been the most challenging part of this journey.

 How did you overcome those challenges?

Though I am still trying to overcome this challenge, but I  have come a long way and being a keen learner has been the key.

 Share some details about the investments that you have been able to fetch for the business till now.

Ours is a very recent bootstrapping startup.

 How do you protect yourself from the problem of Brain Drain?

I have been fortunate enough to have a team that has stuck by, understands the startup challenges and works hard in an environment where learning and self growth is appreciated.  I think, as long as there is mutual respect and opportunity for growth, brain drain should not be a major challenge.

 According to you, what are the three qualities an individual must have to achieve success?

Grit, resilience and learn from criticism.

 Share any one habit which you think makes you more productive.

Not compromising on Sleep.

 Share any one habit which you wish to change in yourself.

Underestimating time allocation.

 Answer in less than 50 words

  • One tip to success:

Never Stop learning and asking for help when needed.

  • One mistake you believe every individual must avoid

Trying to do everything on your own.

  • One most important lesson that you have learnt till now

Don’t be afraid to close doors if you want to open new ones.

 What are your plans for next 3 years?

I want Ekatrra to become a household name and one of the most trusted brand in the next few years.

 If you get a chance to start your career again what would you do differently this time?

Maybe start with a plan along with passion ;)

 What are your top three getaway destinations?

Paris, Maldives, Udaipur

 Share a quote that inspires you the most.

If you can dream it, you can do it – Walt Disney

Inspiring Entrepreneurs

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