Gitanjali RamjiFounder of Tanjore-By Angie Published On: Wednesday, May 25, 2016 Views 3105

"To do whatever I do well! Share the joy of food with the world."

Gitanjali Ramji did her BA in Economics from Ruia college and later went on to pursue a degree in Master of Business Administration in International Marketing and change management from Cardiff school of management, UK.

Her love for food started at the tender age of 15. After learning traditional family recipies from her mother and grandmother, Gitanjali conceptualized By Angie, which is a 24 seater vegetarian south Indian restaurant in the heart of Colaba called Tanjore – By Angie that serves delicious food from the region of Thanjavoor in Tamilnadu.

Please provide a brief overview of your product/ service.

I own a 24 seater vegetarian south Indian restaurant in the heart of Colaba called Tanjore-By Angie which serves delicious food from the region of Thanjavoor in Tamilnadu known as the rice bowl of southern India . Apart from the dosas and idlis we have a variety of dishes like Adaisthaalis and dishes that cannot be found anywhere in Mumbai in particular . Authentic south Indian food Served in an environment conducive to the food with soft Carnatic music playing in the background with soft interiors .

What inspired you to build the above product/ service?

My love for food started at the age of 15 when I learnt the traditional Tamilian Brahmin cooking from my mother and my grandmother. Secretly handed down recipes through generations that I wanted to share with the world is what inspired me to follow my dream. After my mom passed away,I moved on and did what I do best!Started my dream with Tanjore!

What is your life mantra?

To do whatever I do well! Share the joy of food with the world.

What was the most challenging part of your journey till now?

Being a lady in a male-dominated restaurant business sector where only men belong in the professional kitchens was the biggest challenge. Getting everything right such as finding the appropriate location, getting the licenses done, finding the right staff, bookkeeping, account maintenance and training my staff to understand my dream were some of the challenges that were faced by me as a first-time entrepreneur. Changing people’s perception about authentic food from the south unlike what is served in udipis around the city and educated them has also been a journey.

Share some details about the investments that you have been able to fetch for the business till now.

Self-funded so far.

How do you protect yourself from the problem of Brain Drain?

Attrition is a common problem faced in the restaurant business especially for unskilled labor. We at Tanjore do our best to make sure that our staff has a happy environment to work in!

According to you, what are the three qualities an individual must have to achieve success?

Perseverance ,Perseverance, and perseverance !!!

Share any one habit which you think makes you more productive.

To do things in a relaxed manner so one gets it right the first time.

Share any one habit which you wish to change in yourself.

Impatience

Answer in less than 50 words