Gireesh NayakCo-founder of Rime Published On: Friday, November 27, 2015 Views 2048


"Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever."

With a passion for building product/services, which can solve real life problems, Gireesh believes that Art and Technology together can bring greatest inventions of human life. He is a graduate of NIT Raipur in Electronic and Communications). After completing his B.Tech he went to pursue further studies in, M.Tech Electrical Engineering) from IIT Bombay. There he build a community to encourage Postgraduate students participation in cultural scene of university. He also organized various events and lead team of more than 50 people for couple of years.

After working as verification managers in IBM for several years, his passion to solve real life problem forced him to left job and start something of own. This led to the launch of Rime, A social network aggregator. Rime helps users to connect multiple social media accounts and brings all their publicly shared content on one “Unified timeline”.

Please provide a brief overview of your product/ service.

Rime is a social content aggregator, it pull together users social contents shared on multiple platforms to one place. We believe that everyone is an artist and internet is a platform which allows the user (brands/individuals) to showcase their creation through various apps. Rime helps users to synchronize all their content in one unified timeline, which will help their friends and followers to get every single update. Rime connects multiple social media platforms to one unique Rime profile. It brings user’s publicly shared content from connected platforms to one unified timeline.

What inspired you to build the above product/ service?

As an Independent Game developer, Shubhajit had lots of artworks and codes. He used to share those contents separately in Github, YouTube, Blogspot and other social media platforms. It did not make sense to share the same content on the different platform and still didn’t get the whole picture of the project and the user reach was limited. That was the seed of this idea.

What is your life mantra?

When you want something from the deepest corner of your heart, the whole universe conspires in helping you to achieve it.

What was the most challenging part of your journey till now?

In India where most of the people cannot see the internet beyond Facebook, we built a content aggregation platform. It was very difficult to convince people to use rime since most of them had one or maximum 3 different social media accounts. We understand the issue and started targeting western content creators and users. Currently, we have more than 4K users on Rime and growing by 2X monthly.

How did you overcome those challenges?

Till now every social network faced the issue to bring early users. Users do not come to the platform since they don’t find anything interesting to connect in early days of platform and brands/celebrities does not come since they don’t see a good number of users on the platform.

To overcome this issue we have brought concept of Guest profile, which is like normal user profile but created by a user who wants to follow them. This can bring a big change in the way current social networking is working and being evaluated.

Share some details about the investments that you have been able to fetch for the business till now.

We are currently bootstrapped. We have fetched a couple of investor’s attention in past but more than an investor we are looking for a mentor who understands the social media business.

According to you, what are the three qualities an individual must have to achieve success?

  • Belief
  • patience
  • hard work

Which online tools/ services/ apps do you use the most and would like to recommend as well?

  1. Techcrunch
  2. Your story
  3. AWS
  4. Elastic search

Share any one habit which you think makes you more productive.

Organizing the Documents regularly.

Answer in less than 50 words

One tip to success:

Just listen to your heart and throw out the noises around you. You may find a lot of people who don’t believe in your idea but remember most big ideas seems very impossible until somebody make them possible.

One mistake you believe every individual must avoid:

Wait for the product to develop fully then start marketing and user acquisition. I think as soon as MVP is ready everybody should jump to the market.

One most important lesson that you have learnt till now:

People are not bad, It’s just the environment around them which make them bad.

What are your plans for next 3 years?

We want to support the open web and we want to establish our self as an alternative to google for “Content and people search”.

If you get a chance to start your career again what would you do differently this time?


What are your top three getaway destinations?

  • Gokarna
  • Jaisalmer
  • Kodai

Share a quote that inspires you the most.

Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever. “Lance Armstrong”

Inspiring Entrepreneurs

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