Gagan JainFounder of Rangrage.in Published On: Thursday, August 13, 2015 Views 3648

We are Rang Rage – a premium brand of Hand-painted lifestyle products. We are out on a mission to inspire aesthetics in your eating, drinking, sleeping, wearing and pretty much your living. As a bonus, Rang Rage is happy to create a strong social impact on the artists and their families.

Each of our products inspires for an element of life one have never noticed before. Sometimes our designs may take into the lap of nature, other times they may trigger a rebellion against corruption. Each of our designs is a story in itself. More so because they are hand-painted by artists whose life stories continue to inspire us.

We are a bunch of art-crazed people bitten by the aesthetic bug so much so that each of our designs slips into our lives.

We want to infuse art in everyday life and make it not only affordable but also usable. In addition, we want each of our products to tell an inspiring tale. We want your pillow cover as aesthetic as that cotton tee you will wear for that party. We want your guests to see what our artist saw while painting a wooden tea tray. And while we do this, some unsung artist somewhere gets his due.

We have realized there is gap in the market for genuine hand-made products with contemporary designs. We aim to address that with our Hand-painted range of products.

Experiment and you will get delightful experiences. Risks are not really that risky.

We think that the most challenging part till date was to build the network of 100+ artists who can create superior quality products consistently.

With some luck we realized that Home makers in India have natural inclination towards art. If we can nurture them and offer them flexible working environment, we can create a highly motivated work force. Hence we started working with housewives in Indore and near by villages. We spend good amount of time in training them. From building confidence to develop focus on quality work, we worked with them on various issues.

We have also developed a model where they work as freelancers from the comfort of their home. We understood that their first priority will always be their family (and rightly so). So we worked on the model where they can plan their time as per their convenience and still deliver the work on time.

It took us almost 18 months to perfect the value chain, but results are extremely encouraging. But once done, they are highly talented. In fact we are surprised that while why this talented work force is not being utilized to their calibre.

We are self funded till now as the focus has been more on developing varied product categories, testing the market acceptability, readying production scalability, and developing the operational capabilities. With housewives working as freelancers, it is proven that we can scale up production of Hand-painted fashion and lifestyle products and deliver delightful experience to our customers consistently.

Now we are in the process for raising funds to expand our international presence.

We have not faced any issue of brain drain because our employees are doing what they really love i.e. paint. So their love and our business is in perfect sync. Any company which can achieve align the interest of business and employee will not face issue of brain drain.

Perseverance, Perseverance, Perseverance

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Reading, I am voracious reader and read on multiple subject. I believe that even fiction novel can give different dimension to one’s perspective. So from spirituality to business to fictions to autobiography, reading on multiple subject makes you a better thinker.

Working on multiple ideas at the same time. It took me a long time to realize that focus is the most important thing. All of us have multiple ideas and every ideas looks next big thing. However, It is the execution which will get the first $. For execution to be perfect one needs razor sharp focus.

One tip to success:

The road to success is always under construction.

One mistake you believe every individual must avoid:

Assuming answers without actually trying to find them.

One most important lesson that you have learnt till now:

There is no easy way and there is no overnight success.

We intend to move up in the value chain and aspire to become a Global Premium Lifestyle and Fashion brand. We intend to focus more on premium product categories moving on.

We see huge market overseas. We would like to open stores in at-least 3 countries and build a website to cater to global audience.

I think I am fairly blessed with whatever I was able to achieve. Given a chance, I would like to relive the whole experience again.

Paris, Barcelona and Muscat!

“मंज़िल मिल ही जाएगी, भटकते हुए ही सही, गुमराह तो वो है जो घर से निकले ही नहीं !”