Dhruv Goyal Founder of ExclusiveLane.com Published On: Wednesday, July 06, 2016 Views 3283


"Pick a growth rate and just try to hit it every week. The keyword here is "just". If you hit that number, you're successful for that week. But if you didn't hit it, you've failed in the only thing that mattered."

Dhruv has always been driven by ingenuity and a knack of building innovative products. He has an expertise in business development, business strategy, sales and startup management. After completing his bachelor of engineering in computer science from Maharashtra institute of Technology, he started his career working as a design engineer in the product development department.

However, he had entrepreneurship written all over him and he soon ventured into his first startup called Exclusive lane. It is a venture with a vision to maximize the use of Indian handicrafts and make it a mainstream product line in urban market thereby helping rural artisans and designers to display their skills and inherited art to different parts of the world.

Please provide a brief overview of your product/ service.

ExclusiveLane.com is the World’s Craft & Design Store. We help you discover the most amazing craft products from the universe. Our purpose is to “Curate beautiful crafts and design products from every corner of the world so that our customers just go WOW about it.”

 What inspired you to build the above product/ service?

   It was essentially my & Kaushal’s passion for art & craft category which eventually transformed into an online global platform for handpicked designers & artisans to showcase their unique merchandise in a better and bigger way. The birth of ExclusiveLane.com is an outcome of a personal experience as well. While I was renovating my house, I purchased a couple of home decor products from well-known brands but I was not impressed with the product and quality. Unfortunately, I could not find the options to buy décor & craft item across countries and noticed that the category is fragmented and much unorganized. On one hand, the offline space has a dearth of options and existence of fewer brands like FabIndia, Mother Earth etc. and on another hand, online space has no established brand in particular. Also, the products are quite sub-standard and have unpredictable price variation. These setbacks more or less further strengthened our decision to venture into the home décor & craft industry. It was finally during my road trip to Jaipur with Kaushal when we together saw the local décor & craft being created by small-time designers & artisans in their houses & local shops. This is where the idea to showcase their unique products & art on the online platform clicked to us. That’s how the journey of a 3.5-year-old home décor & craft startup came into being.

What is your life mantra?

Keep it simple.

What was the most challenging part of your journey till now?

Making the new website of ExclusiveLane.com up and running.

 Share some details about the investments that you have been able to fetch for the business till now.

We are completely bootstrapped and are not looking to raise money immediately at this point in time.

How do you protect yourself from the problem of Brain Drain?

It’s our company’s vision which keeps them motivated. Also, having a personal bonding with each & everyone helps a lot.

 According to you, what are the three qualities an individual must have to achieve success?

Perseverance, Determination & Never give up approach.

 Which online tools/ services/ apps do you use the most and would like to recommend as well?

Trello, Slack, Dropbox & Aero FS.

 Share any one habit which you think makes you more productive.

The power of eliminating unimportant task. Also, I focus on my key tasks in the first half of the day.

 Share any one habit which you wish to change in yourself.

“Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” Just trying to inculcate this quote of Steve Jobs in my thinking habit.

 Answer in less than 50 words

  • One tip to success

Get some experience before you start up. Have mentors to guide you.

  • One mistake you believe every individual must avoid

Thinking too much of starting up.

  • One most important lesson that you have learnt till now

It is all about the people in an organization. It can either break or make your organization.

 What are your plans for next 3 years?

To become a global brand synonymous with craft.

If you get a chance to start your career again what would you do differently this time?

Starting up much early, probably in the early twenties.

What are your top three getaway destinations?

Rajasthan & US.

 Share a quote that inspires you the most.

“Pick a growth rate and just try to hit it every week. The keyword here is “just”. If you hit that number, you’re successful for that week. But if you didn’t hit it, you’ve failed in the only thing that mattered.”

Inspiring Entrepreneurs

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