Deepti AroraFounder & Director of healclinic Published On: Tuesday, March 22, 2016 Views 2135
"Never say never, for you don’t know what life has in store for you at the next bend."
Deepti is a thorough professional and a highly focus entrepreneur. She is extremely dynamic in nature and has a knack to offer simplified answers that are pragmatic to extremely complex process in areas be it related to Business Process Analysis, Client Management or, Operations & Team management. She has a masters in management studies (Finance) from Mumbai University. She started her career as a team manager in Citicorp. Gradually, she gained ample experience in the several areas and moved up the ranks.
Being a serial entrepreneur, she has had her fair share of success in the startup arena. Her latest venture healclinic is a platform for consumers to connect with alternate therapy practitioners practicing Homeopathy, Ayurveda, Reiki, Pranic healing, Acupuncture, Acupressure, Yoga therapy, Nutrition therapy, Naturopathy and Emotional Freedom Technique.
Please provide a brief overview of your product/ service.
Healclinic.in is a platform in the alternative therapy space which connects practitioners with clients. The clients can choose a therapy and a practitioner they wish to consult with, get detailed information about the practitioner and then do a consultation. Clients have the option to search using several parameters including specific illnesses, location, and therapy based. We have practitioners who are certified and specialize in specific ailments like infertility and pregnancy, emotional and behavioral issues, diabetics, hormonal therapy, etc.
If the clients need help, they can have an online chat with the healclinic customer care team. This team after understanding requirements gives directions on how to choose a therapy and/or practitioner.
What inspired you to build the above product/ service?
My personal experiences and positive results of using alternative therapies inspired me to start healclinic.in. For the last 10 years a family member has an autoimmune disorder and although allopathy helped to control it, it also led to secondary complications (physical and emotional) with no cure for the original disease itself.
With no hope, we decided to evaluate alternative therapy to work in conjunction with allopathy. We had to struggle to find a credible alternative practitioner. It took us months before we were able to arrive at a limited set of practitioners and therapies which could treat this autoimmune disorder. During this period different alternative therapies like homeopathy, panic healing, magnet therapy and nutrition helped to combat the side effects, reduce steroids intake and improve immunity. I am glad to say that now the person is on her way towards remission. And most importantly hospital and doctor visits which dominated her life have reduced drastically.
I always say, “We were lucky we got connected with the right practitioners and the right therapy, but it was not easy.” Along the way, we started getting phone calls from different parts of the country asking us for advice and direction in the use of alternative therapies.
This personal experience inspired me to believe that there is a strong need for a platform which will provide credible, verifiable and accessible choices in the area of alternative health care. Leading to the birth of healclinic.in.
What is your life mantra?
Never say never, for you don’t know what life has in store for you at the next bend.
What was the most challenging part of your journey till now?
The most challenging part of our journey has been to communicate the benefits and science behind the different therapies. Helping customers explore therapies for different chronic ailments and day to day illnesses, including emotional and behavioral issues. Onboarding practitioners who are genuine, credible and certified from known institutes and masters has been a challenging task too.
How did you overcome those challenges?
We are creating content on our website in collaboration with the practitioners and their clients to effectively communicate how these therapies work and their results on diverse health issues. We have created a strong internal due diligence process which helps in verifying the practitioners on their therapy-specific certifications and relevant experience in that treatment area before getting published on healclinic.in. We are bringing in practitioners who have been able to display amazing results in solving health, emotional, relationship and behavioral issues.
Share some details about the investments that you have been able to fetch for the business till now.
At this juncture, this is a self-funded business. I would be looking at seed funding in the next few months.
How do you protect yourself from the problem of Brain Drain?
The employee should be in line with your vision and the values that the company represents We have defined a culture code for the company and that becomes a benchmark for our hiring decisions The employee should be passionate about their work
According to you, what are the three qualities an individual must have to achieve success?
- Have a vision and work towards it
- Work smart (working long hours does not necessarily mean that you will be successful)
- Know when to delegate/outsource
Which online tools/ services/ apps do you use the most and would like to recommend as well?
I use a couple of collaboration tools like WhatsApp, SKYPE, Google docs specifically for team communications.
Share any one habit which you think makes you more productive.
I like to tackle things which are out of my comfort zone first, then the day flows easily.
Share any one habit which you wish to change in yourself.
I would like to start my day early
Answer in less than 50 words
- One tip to success:
Perseverance and flexibility in your work
- One mistake you believe every individual must avoid:
Underestimate your capability and strengths
- One most important lesson that you have learned till now:
Never take a decision when emotional
What are your plans for next 3 years?
In the next 3 years, we aim healclinic.in to become “The Amazon of alternative therapies”, the go to the platform in the alternate therapy healthcare. We hope to increase the choices available to clients in the healthcare area and help them make informed decisions about how and in what way they would like to be treated.
If you get a chance to start your career again what would you do differently this time?
Start healclinic.in earlier.
What are your top three getaway destinations?
Mumbai Pondicherry Trekking in the Himalayas
Share a quote that inspires you the most.
“Every thought we think is creating our future” – Louise Hay