Deep, Rahul & MohitCo-Founders of Peebuddy Published On: Thursday, December 10, 2015 Views 2512


"Just keep going, you never know which step changes your life."

If you have an idea that can revolutionize the society as a whole, then it is bound to take you towards success. This was the notion that led Deep, Rahul and Mohit to start their own venture named Peebuddy. Deep is an extremely committed and talented professional, with excellent communication skills. His clarity of thought and conceptual ability is something that stands out. He has a master in Marketing for Australian National University. Rahul, on the other hand, has immense expertise in Advertising, marketing strategy and communications. Mohit Bajaj as a co-founder of Peebuddy, handles entire Production, Operations & Finances.

Peebuddy is a revolutionary product using which females can stand & pee in any dirty toilet. The company also builds women’s hygiene and intimate care products to enhance the quality of life for women across the country.

Please provide a brief overview of your product/ service.

The study has shown that even in clean Public Toilets you can catch the infection. To relieve females from this and help a million others in precarious situations, First Step Projects has launched a revolutionary use & throw product- PEE Buddy – which can help females STAND & PEE. Yes, you’ve read it right, a device which can help females stand & pee in all those Public Loos. This revolutionary product can not only be used by upwardly mobile who are vary of dirty public toilets but also by those who are

- Pregnant – Need to give urine sample.

- Go on frequent treks.

- Have to relieve themselves at highway calls/petrol-pumps/Air-places/Public Loos/Concerts/Trade Fairs.

- Suffer from arthritis &/or other medical conditions.

What inspired you to build the above product/ service?

The sheer need for a product like this. Public Toilets are a disaster for women in India.

What is your life mantra?

Just keep going, you never know which step changes your life.

What was the most challenging part of your journey till now?

Getting people to believe that I was not kidding and getting an appointment with a Subject line ‘With PeeBuddy Women Can Stand & Pee’ was the most difficult part but then we did not want to keep it concealed.

How did you overcome those challenges?

We decided to start approaching Doctors and get their views on the product. Thanks to some forward-thinking doctors working in leading hospitals of Delhi (who gave us written recommendations) that we were able to make PeeBuddy available at some pharmacies post which there was no looking back.

Share some details about the investments that you have been able to fetch for the business till now.

So far have put in over 80L of our own and around 50L from Angel (Extended Family & Friend).

How do you protect yourself from the problem of Brain Drain?

So far, we have only let go off those people who have different goals in life. For our key people, we give them a free hand to excel, flexible hours & in few cases stock options.

According to you, what are the three qualities an individual must have to achieve success?

Integrity, Hard work & Dedication

Share any one habit which you think makes you more productive.

I get up early, try to reach office by 8:15 am and this one hour alone gives me a good head start.

Share any one habit which you wish to change in yourself.

At times, I get too involved in work which takes a toll on personal life.

Answer in less than 50 words

• One tip to success:

Keep Faith, it can move mountains, Don’t let negativity seeps in for long period (the most important task for an entrepreneur is to keep himself motivated).

• One mistake you believe every individual must avoid:

Firing good people

• One most important lesson that you have learnt till now:

Nothing comes easy in India

What are your plans for next 3 years?

Expansion and coming up with more products which can make life easy for Indian Women, irrespective of what men have to say about it (Many old school males have criticized for launching PeeBuddy).

If you get a chance to start your career again what would you do differently this time?

I might learn to code too !! :)

What are your top three getaway destinations?

My Home is my favorite place on earth, after that any place where either my Family or Friends are there becomes ultimate fun destination .

Share a quote that inspires you the most.

“The Choices we make, decide the life we lead.”

Inspiring Entrepreneurs

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