Chhavi & Jayant MaheshwariFounders of jaipurfabric Published On: Friday, January 15, 2016 Views 4368


"The reason for failure is not the external circumstances or luck; it is only because of YOU. YOU and your efforts are the ONLY reason why success is not coming your way."

With an expertise in team management, business analysis, business strategy and market research the duo, Chhavi and Jayant Maheshwari have always aimed to reach the higher levels of success. Jayant Maheshwari started his career as a software engineer and subsequently went on to become a director. He has an MBA in marketing and management and ample experience in delivering quick and robust solutions.

Chhavi started her career as a senior manager in a bank and subsequently went on to become a senior finance manager at a leading bank in Dubai. They both started Surmanja Infotech providing web and application development services. However, they came to the limelight with Jaipurfabric. It specializes in and offers a complete line of high quality, authentic Jaipur bed sheets, pillow covers, Quilts, Cushion Covers, Curtains, Table & Bath Linen, Decoratives all designed to accent your living space in timeless elegance and comfort. Jaipur Fabric also has ambitious plans to get actively into Fashion products blending the royal traditional styles with the modern ones.

Please provide a brief overview of your product/ service.

  • Royal Home furnishing items from Jaipur, Made by Skillful Artists (involving a lot of handwork).
  • Fast Deliveries to more than 7 countries.
  • Easy Returns, Secure Transactions, Prompt Customer Service

What inspired you to build the above product/ service?

  • The unfulfilled demand of good quality home furnishings across the globe.
  • Low awareness of Jaipur’s royal culture especially its Home fabrics & furnishings.
  • Jaipur’s Artist’s inability to Keep pace with the fast changing “consumer buying behaviour” today.

What is your life mantra?

Keep it simple.

What was the most challenging part of your journey till now?

Streamlining the processes to get Consistent quality for hand-made products.

How did you overcome those challenges?

Getting to the roots of product development, understanding the problems that the artists face and setting up friendly action plans.

Share some details about the investments that you have been able to fetch for the business till now.

1.25 Cr from family and close group of investors.

How do you protect yourself from the problem of Brain Drain?

Having worked initially in MNC’s ( as a Chartered Accountant and Software Marketing professional, respectively) in Seattle, Norwich, Singapore and Dubai helped us understand the HR processes better. We believe that Employees are the “First Customers” of our products. It is the people that make or break a company. Fortunately, We have never had any dissatisfaction among employees. The teams foster a very healthy environment to keep the growth of the company in a positive spiral.

According to you, what are the three qualities an individual must have to achieve success?

Integrity, Passion and Perseverance

Which online tools/ services/ apps do you use the most and would like to recommend as well?


Share any one habit which you think makes you more productive.

Management by Objectives.

Share any one habit which you wish to change in yourself.

Paranoia & Gullibility

Answer in less than 50 words

  • One tip to success:

The reason for failure is not the external circumstances or luck; it is only because of YOU. YOU and your efforts are the ONLY reason why success is not coming your way.

  • One mistake you believe every individual must avoid:

Half-hearted attempts with double-minded thoughts.

  • One most important lesson that you have learnt till now:

Being Focused is the key.

What are your plans for next 3 years?

Exponential growth

If you get a chance to start your career again what would you do differently this time?

Speed up. Try and execute ideas at the speed of thought.

What are your top three getaway destinations?

Dubai, Tioman Islands (Malaysia), Ajmer

Share a quote that inspires you the most.

“If it is to be, it is up to us !!”

Inspiring Entrepreneurs

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