Ashwin RajeDirector of Brain Checker Published On: Saturday, August 06, 2016 Views 4060


"If you want to go fast, go alone. If you want to go far, go together."

Ashwin has always been of the view that education is paramount is achieving success in any particular career. Right from the start he always had the urge of doing something on his own and helping the society for its betterment. He started his entrepreneurial career with brain checker in 2007 to provide affordable Career Guidance Solutions to Indian Parents. Today, brainchecker.in has emerged as a revolution in the Indian Career Counseling Space with a one of a kind Platform for DMIT Testing Services having over 500 Franchises. It caters to more than five lakh students and has created a niche for itself.

Please provide a brief overview of your product/ service.

Brain Checker is India’s Largest Career Counseling Company provided Career Planning Solutions across 23 States in India via 500+ Franchises. Brain Checker has been awarded India’s Top 100 Franchisor of 2014 by the coveted magazine “The Franchising World”.

Brain Checker is ISO 9001:2008 & ISO 14001:2007 Certified Education Enterprise. Brain Checker has helped over five Lakh students in the since its inception in 2012.

Our Services Include:

  1. Multiple Intelligence Assessment
  2. Caliber Intelligence Quotient Test (Co-Developed by International Experts) we have a Copyright & a patent pending for our CIQT Test.

What inspired you to build the above product/ service?

India is experiencing extremely rapid growth and this is resulting in mushrooming of new opportunities and careers for students. Most often, I have witnessed a perpetual dilemma in the minds of the parents as well as the students as to which career to opt for. With more than 4000+ Career Options, it is an extremely crucial and life altering decision. Brain Checker is a solution to that dilemma. We are able to bridge the gap between the child’s potential and match it with all the career options taking into consideration the parents affordability, the child’s inclination, scope & future earning opportunities in the career, life style adjustments etc which in turn helps the parent make informed career choices. All this done with a robust team of PhD Experts & Counselors  

What is your life mantra?

If you want to go fast, go alone. If you want to go far, go together.

What was the most challenging part of your journey till now?

As Indian’s, we have traditionally always valued education as an asset. Our education system is largely designed to prepare us for our future careers. The biggest challenge is that neither the parents nor the teachers know what exactly we are preparing for. For Instance, there are more than 150 Engineering Careers and the parent is simply unaware of them all, considering that the child has the necessary quotient required to be a successful engineer, even then the chances of choosing the right engineering career is bleak without proper counseling. The importance of career counseling is known to everyone, however surprisingly less than 10% parents actually end up consulting a professional psychologist or career counselor before deciding on their child’s career. The mindset challenge was undoubtedly the biggest challenge that we face today. Nonetheless, there is a silver lining to the cloud and we are witnessing change at the grass root level which will definitely help in making career counseling essential for each child in the longer run.

How did you overcome those challenges?

We found it extremely tough to make ends meet during the initial days of Brain Checker. In 2012, we were struggling to appoint franchises and convince parents the importance of career counseling at early age. We wanted to grow steady and focused on quality rather than quantity in the early days. Once we surmounted the first year challenges, things started shaping up.

Share some details about the investments that you have been able to fetch for the business till now.

Brain Checker has been a privately funded company. Most of our investments are from Franchise Partners. We have never approached any angel investor or venture fund, simply because we are growing at more than 100% year-on-year and optimistic of the future. With around 54% of Indians below the age of 24 as per the 2011 census, we have 60 Crore prospective clients in the market. We are always open to discuss funding opportunities with prospective investors

How do you protect yourself from the problem of Brain Drain?

Brain Checker is an emerging start-up. We have tried to nurture one company-one family culture in our employees. Over the years we have understood that, people don’t love jobs if they don’t love their boss. We have 100% satisfaction when it comes to loving what we do, simply because we have flat line organization structure, promotions happen every quarter, we stand united if a employee needs any help or assistance in his personal life as well.

According to you, what are the three qualities an individual must have to achieve success?

Determination, Persistence and above all Passion for what one does!

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Sales Force, Google Analytics

Share any one habit which you think makes you more productive.

Unquencing persistence to excel

Share any one habit which you wish to change in yourself.

I am an extreme extrovert and would wish to become more observant

Answer in less than 50 words

  • One tip to success:

Stop chasing the money and start chasing the passion

  • One mistake you believe every individual must avoid:

Over-Thinking. No plan will ever be perfect. We would always have to improvise eventually.

  • One most important lesson that you have learnt till now:

All our dreams can come true if we have the courage to pursue them

What are your plans for next 3 years?

In the next 3 Years, I aim to expand Brain Checker Internationally and cover at least 10 countries. Our CIQT Program is currently India’s Only Indianised IQ Test and is available in 13 Languages. I also aim to make CIQT available to 1 Crore Indian students by 2019.

If you get a chance to start your career again what would you do differently this time?

I spend 8 years as an employee before starting on my own. If life offered a second change, I would use those 8 years in starting my business early.

What are your top three getaway destinations?

Goa, Mauritius, California

Share a quote that inspires you the most.

“If you don’t build your dream, someone else will hire you to help them build theirs.”

Inspiring Entrepreneurs

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