Ashok VashistCEO & Founder of Aaveg Published On: Friday, November 04, 2016 Views 3931


"Take the decision and then make it right "

Ashok Vashist started his career after completing bachelor of commerce from Mahatma Gandhi University. It was while working as a branch manager for Wheels International Ltd that he did post-graduation in management from International management institute, Delhi. Ashok Vashist has more than 25 years of experience during which he held the position of CEO for companies like Hertz-Carzonrent India Pvt.Ltd, Carzonrent India Pvt Ltd, and Wise Travel India Pvt Ltd. Aaveg, his recent startup, is about providing end-to-end corporate mobility solutions while reducing CO2 emissions and traffic congestions as the primary objective.

Please provide a brief overview of your product/ service.

Aaveg is a first-of-its-kind Employee Transport Management Company that provides end-to-end corporate mobility solutions, with specialization in ground transportation – be it leasing, Business rentals, Employee transportation or Pool cars. Our prime objective is to reduce CO2 emissions, reduce traffic congestions and facilitate optimum utilization of resources. We manage the entire activity chain, including employee transportation, business rental & advising, and managing & procuring the overall transport requirement of any organization. Our products and services include:

Consulting and Advisory Service:

  • Consulting on transport technology
  • Study on-ground operations to identify the gap area’s
  • Implementation of best industry practice
  • Formulation of white paper
  • Designing of Transport policy specifically for corporates
  • Designing and concluding the Request for Proposal
  • Training to transport (Desk & Driver)
  • Vendor management process

Managed Service Provider (MSP-Transport):

  • Managing the transport operations thru SLA’s and KPI’s
  • Defining KRAs of transport team
  • Deployment of Trained Manpower
  • Meeting compliance
  • Ensuring safety & security of employees
  • Technology implementation
  • Setting up of Transport command center for effective control
  • Real time information to be made available information

Technology Solutions:

  • ERP solutions for Employee Transportation and Business Rentals
  • Mobile App for customers and drivers
  • Integration of customer platform with vendor’s software

The key competitive edge of Aaveg lies in the fact that it provides thought leadership in transport management and problem identification with recommended solutions. Moreover, it is the only company in India to have ISO certifications for managing transport operations on the principal model.

What inspired you to build the above product/ service?

The substantial change brought on by comprehensive mobility management solutions can be quite a large initiative, and can bring in optimization of cost by reducing or eliminating wastage. Thus, we were inspired to provide both organizations and their employees with a unique mobility management initiative that has the potential to save money via optimum utilization of resources and founded Aaveg Management Services Pvt Ltd. in 2015.

What is your life mantra?

When you aim high your feet has to be firm on the ground.  So remain humble and respect people

What was the most challenging part of your journey till now?

The most harrowing challenge we faced was during the gestation period of our venture. During this period, it takes a long time in implementing a policy change on ground. Transport and commute decisions in corporates are policy decisions, and any change or reform in policy is a time consuming process.

How did you overcome those challenges?

When the going gets tough …the tough gets going. It is important to stay on the wickets to get runs. Stay in action for long and the action will start loving you.

Share some details about the investments that you have been able to fetch for the business till now.

Aaveg has received steady funding from some key investors. We have gained favorable traction from the market, and have also signed up with couple of large corporate accounts as our premier clientele. Our venture is funded through internal accruals. Although we have been approached by many investors, we are still contemplating our future course of action related to funding, whether to go the equity way or to raise funds from interested investors.

How do you protect yourself from the problem of Brain Drain?

Make people partner in the project however in spite of that there would be some delinquents … treat that as the cost of doing business.

According to you, what are the three qualities an individual must have to achieve success?

  • Ability to dream with open eyes.
  • Be honest to your own self
  • Remain Humble

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Amazon & Groffers

Share any one habit which you think makes you more productive.

Sleeping early and getting up early

Share any one habit which you wish to change in yourself.

I’m pretty short tempered. Want to become a cool cat.

Answer in less than 50 words:

One tip to success:

Focus.. Nothing should come between you and your dream. Follow Arjun Theory.

One mistake you believe every individual must avoid:

Don’t lie to yourself about your potential. Honesty still happens to be the best policy

One most important lesson that you have learnt till now:

Trust and empower people till they prove otherwise

What are your plans for next 3 years?

We are currently focusing on addressing three specific issues that corporate commuters face. First comes the safety & security of commuters, followed by reducing road congestion levels, and finally, optimal utilization of transportation resources. Aaveg is also looking to help the Government of India in building up the right kind of infrastructure for its smart cities transportation project.

Furthermore, we have plans to make Aaveg a force to be reckoned with in the corporate mobility space, and are confident that every 3rd vehicle will be registered as an Aaveg vehicle in years to come. We also hope to achieve maximum reach within any type of commercial vehicle, whether it is owned, managed, or available on Aaveg’s tech platform.

If you get a chance to start your career again what would you do differently this time?

Just work for four years in corporate set up and start your venture. I wasted too much time in working for others

What are your top three getaway destinations?


Share a quote that inspires you the most.

“Take the decision and then make it right “– Ratan Tata

Inspiring Entrepreneurs

Post your Thoughts

First Name*




Comment *