Ashish Gurnani & Aashray ThataiFounders of PostFold Published On: Friday, January 08, 2016 Views 4446


"Envision, create, and believe in your own universe, and the universe will form around you."

Most of the startups are born out of the sheer desire to solve everyday social problems. Aashray and Ashish also felt the same, which landed them in the startup pool. Aashray studied Mechanical Engineering from Northeastern University. Post that, he moved to Memphis to work at the Williams Sonoma e-commerce distribution center as an Industrial Engineer. Apart from work, Aashray enjoys playing sports like Golf, Lawn Tennis and is a fitness freak. He also likes to keep himself updated with all the business news and last but not the least enjoys spending time with family.

Ashish Gurnani studied Marketing and Finance in Northeastern University, Boston. Post that moved to Seattle to work at the mecca of e-commerce in Amazon as a Digital Advertising Analyst. Out of work, he is a big foodie who enjoys trying different types of food from all over the world, travelling and experiencing new cultures and swimming on Sundays. Both of them launched Postfold, an online men’s and women’s apparel brand. PostFold seeks to fill the gap between the luxury fashion market and the low-quality affordable fashion market.

Please provide a brief overview of your product/ service.

We are an online apparel brand that creates and curates versatile apparel for individuals on the go.

All our products can take you from desk to dinner or from AM to PM with minimal effort. Our products are also made from the highest quality fabrics in the house that allow us to forego commission costs that are not transferred to customers.

What inspired you to build the above product/ service?

The inability to find good quality apparel without spending a fortune.

What is your life mantra?

Keep your eyes on the stars and your feet on the ground.

What was the most challenging part of your journey till now?

Every day is a new challenge but the most challenging part has been to find the right people who believe in the vision and are extremely good at what they do.

Share some details about the investments that you have been able to fetch for the business till now.

We have got our initial investment from our families.

How do you protect yourself from the problem of Brain Drain?

Up till now we haven’t faced that problem. We are striving towards creating a culture of the company that goes hand in hand with our values. We are trying to create a company where the employees feel passionate about the product and what they are building and not the money.

According to you, what are the three qualities an individual must have to achieve success?

Discipline, Perseverance and Self Confidence

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Basecamp for project management

Share any one habit which you think makes you more productive.

To do lists for day every morning

Share any one habit which you wish to change in yourself.

Micro Management

Answer in less than 50 words

• One tip to success:

Don’t try and please everyone

• One mistake you believe every individual must avoid:

Forget the reason why they started.

• One most important lesson that you have learnt till now:

Don’t worry about launching the perfect product, worry about building the perfect product

What are your plans for next 3 years?

Add more products, build our technology infrastructure and create the perfect customer experience both online and offline.

If you get a chance to start your career again what would you do differently this time?


What are your top three getaway destinations?

South Africa, USA (because we went to college there) and Goa

Share a quote that inspires you the most.

“Envision, create, and believe in your own universe, and the universe will form around you.” – Tony Hsieh (Zappos)

Inspiring Entrepreneurs

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