Arushi VermaCo-Founder of Fitpass Published On: Thursday, August 04, 2016 Views 3843


“Have the courage to follow your heart and intuition. They somehow know what you truly want to become” – Steve Jobs

Arushi Verma did Bachelor’s Degree in Economics from Kirori Mal College. Soon after that, she went to pursue Master’s Degree in Development Economics from School of Oriental and African Studies, University of London. Being a passionate student of economics, Arushi accumulated vast experience in this field by working for Planning Commission of India, ASER Centre, and World Bank Group. To help people live a healthy life, she co-founded Fitpass, which is a fitness app that connects people to the best gyms and health studios nearby.

Please provide a brief overview of your product/ service.

Fitpass is a fitness app which connects you to the best gyms and health studios around you and gives unlimited access to thousands of workout options in a monthly subscription of Rs.999 and a quarterly subscription of Rs.2499. Fitpass has brought the finest fitness brands on one platform to help you have the kind of workout you desire. From the friendly dance studio in the neighborhood to the gyms around your office or the other health studio you see nearby your favorite hangout every time, find the fitness center closest to you and reserve workouts on the go! It’s all about getting fit at your convenience with fitpass.

 What inspired you to build the above product/ service?

With changing lifestyle in the society, we saw that today’s youth is getting aware about fitness. Thanks to a result of economic liberalization in the country. We identified that young people want to adopt a healthy lifestyle but due to their hectic routine, they don’t get time to go to a gym to work out on a daily basis. Also due to inadequate fitness facilities in the country they are completely dependent on city gyms and fitness centers which is an expensive affair for many. Keeping these in mind, we decided to devise a full-stack managed marketplace that builds the health and fitness ecosystem by removing market friction and inefficiencies through the use of technology. Thus, we conceptualized fitpass—an app which is your pass to fitness. Fitpass is available for Rs999 and gives you authority to access over 1000 gyms and fitness studios in the national capital region. Also, fitpass gives its users flexibility and accessibility to work out whenever they want and wherever they want.

What is your life mantra?

Every day is a new day. Let’s make the most of it!

What was the most challenging part of your journey till now?

Starting a business in India has a few challenges attached with it, especially if you foray in a comparatively new segment. The main challenges we faced were about explaining our concept to the gym owners and convincing them to come onboard with us. Also, the concept of a fitness app is also very new. Educating the customers and other stakeholders was one of the major challenges.

 How did you overcome those challenges?

Times are changing and hence we could gradually convince people to play their part in developing a fitness ecosystem in the country. People are getting used to it and we firmly believe the day isn’t far when there will be a majority of fitness conscious people.

 Share some details about the investments that you have been able to fetch for the business till now.

It’s a bootstrapped startup. But we are in negotiations with a number of investors for funding. Soon we shall be announcing it.

How do you protect yourself from the problem of Brain Drain?

Read a book, Watch a TV show – basically, distract yourself from anything work related and come back with a fresh perspective.

According to you, what are the three qualities an individual must have to achieve success?

  • Patience
  • Sincerity
  • Belief in themselves and what they’re doing

 Which online tools/ services/ apps do you use the most and would like to recommend as well?

  • Uber
  • Zomato
  • Google maps

 Share any one habit which you think makes you more productive.

Every morning I make a To Do list. It really helps me stay in focus and manage my time well.

Answer in less than 50 words

  • One tip to success

Be patient and sincere. Focus on the larger picture and don’t forget the final goal.

  • One mistake you believe every individual must avoid

 Not following their gut feeling. If it’s coming from within it must mean something.

  • One most important lesson that you have learnt till now

Patience is the key to everything in a startup.

What are your plans for next 3 years?

I envision fitpass as the only partner that one will need to get and stay fit. We are an early stage company with huge plans. Markets that we have identified for expansion have a couple of things in common – they’re cities where people want to get fit, talent is locally available for hiring and gym/fitness studios have sufficient geographic density – Bangalore, Pune, Mumbai, Hyderabad, and Chandigarh. These markets are bigger than all of SE Asia combined, are 2x UK market. With these equations, we are hopeful to create a niche for fitpass.

 If you get a chance to start your career again what would you do differently this time?

I would work before going for my masters – it strengthens you and makes you more confident while dealing with customers and partners.

 What are your top three getaway destinations?

  • Kashmir
  • Scotland
  • Greece

Share a quote that inspires you the most.

“Have the courage to follow your heart and intuition. They somehow know what you truly want to become” – Steve Jobs


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