Arundeep SinglaM.D. The Brew Estate Published On: Thursday, April 25, 2019 Views 3712
"A human should always work hard. No matter where you are now, it's only you to determine where you would be in the coming years of life."
Dynamic, daring and a go-getter—these words are floating around the concept of the microbrewery culture and translating it into The Brew Estate, the first Microbrewery of Chandigarh. Ever since Arundeep Singla set up the shop in December 2015 at Sector 26, Chandigarh, the brewery has seen an unmatched success with increasing footfalls and soaring popularity. The inspiration for the Rock & Strom Group came from his experiences and learning in Australia.
A devoted father and a loving husband, Singla credits his family and his team for being the strongest support system that has helped him build his successful empire, whether as the Managing Director of The Brew Estate or his other ventures. Singla has several plans ahead which he will surely fructify to achieve success in the industry in the near future.
Please provide a brief overview of your product / service
We are North India’s largest Microbrewery and emerging to be the best Microbrewery in India. We are a Café by Day and Pub by Night. We sell craft beers and other meals at our 7 outlets in North India.
What inspired you to build the above product/ service?
A need to change the views of people about beers majorly inspired us. We wanted to bring the European culture of beers to India.
What was the most challenging part of your journey till now?
It was challenging to switch people to accept craft beers from the common bottle beer culture.
How did you overcome initial mindset challenges?
We stood out to prove how worthy our product is and why you should jump on to this. This is how people found out our value.
According to you, what are the three qualities an individual must have to achieve success?
To me, it’s the vision, passion and out-of-the-box thinking.
What is your life mantra?
My mantra is: A human should always work hard. No matter where you are now, it’s only you to determine where you would be in the coming years of life.
Which online tools/ services/ apps do you use the most and would like to recommend as well?
For the purpose of making our brewery known among huge masses, we use Instagram. It has helped us a lot in a while. It’s the most handy tool at present.
Share any one habit which you think makes you more productive.
Meditating for a few minutes in the morning makes me productive. Meditation isolates you from the chatters of a busy mind and boosts your energy and productivity.
Share any one habit which you wish to change in yourself.
I would like to change my bad eating habits as I am a very foodie person. I am trying to take control of my daily calorie intake.
What are your plans for next 3 years?
In the next 3 years, I envision myself owning 100 international microbreweries and establishing as India’s largest microbrewery.
If you get a chance to start your career again what would you do differently this time?
I will try to do things using technology. The trend of manually carrying out tasks has become obsolete now.
What are your top three getaway destinations ?
My favorite ones are London, Europe and Switzerland.
Share a quote that inspires you the most.
I’d like to quote Shah Rukh from his movie ‘Om Shanti Om’, “When you want something from the core of your heart, the whole universe makes adjustments to pass it on to you.”