Arpita KhadriaManaging Partner of Bezzerk Inc Published On: Wednesday, August 10, 2016 Views 2438


“if you don’t stand for something, you fall for anything.”

Arpita has always been one-step ahead of the game when it comes to Brand management, market research, digital marketing and business development. She has a masters in marketing and more than a decade of experience. She started her career as a copywriter at McCann Erickson. She slowly climbed the ladder of success working in several roles. She also has multiple startups to her name. Her latest venture is Bezzerk Inc. It has been started with a sole aim to explore brand new casual gaming and app ideas. Within a few years, it has made a name for itself as a definitive mobile app developer.

Please provide a brief overview of your product/ service.

Most word games today are about jumbled letters, be it Scrabble, Boggle or Ruzzle. Signtist is different .Copyrighted in over 130 countries; Signtist is a new and unique pattern based word puzzle. The game was featured by Apple in 12 countries under “best new games”.

The Game: Ever noticed how we unknowingly make a pattern while typing an SMS? Signtist does the opposite. It gives you the pattern and asks you to guess the word! The game is fun, innovative and educative. It is great for kids too. It helps improve spellings, vocabulary and even GK. Trailer: https://www.youtube.com/watch?time_continue=7&v=SKrXqhGA-Z4

What inspired you to build the above product/ service?

I used to use a t9 phone two years ago and while typing an SMS, I realised I was making a pattern. I began noticing that very closely and started checking how my name would look as a pattern. And then I turned the whole thing on its head and realised that it makes for a lovely puzzle because it involves permutation and combination of letters.          

What is your life mantra?

Think big. Start small. Act now.

What was the most challenging part of your journey till now?

Finding the right developer to make the game and then to build the right team to take it to the next level.

How did you overcome those challenges?

I am an observant person. I see a gap and I try to fill it. That is my formula. I don’t ever tell myself “someone must have already done this. So no point trying”. So when I came up with this idea, i just knew it was addictive. But I had never made a mobile game before. So there was the slight hesitation. But the thought of bringing this to life was too strong to stop me

Share some details about the investments that you have been able to fetch for the business till now.

Signtist is a partnership firm with seed funding from friends and family. Apart from that, Signtist app development was sponsored by Mentos India. We had also raised funding through the crowd funding platform Indiegogo at the initial stages.

According to you, what are the three qualities an individual must have to achieve success?

Patience, belief, optimism

Which online tools/ services/ apps do you use the most and would like to recommend as well?

Apps I use: True Caller, What’s App, Bookmyshow Services: Dunzo, gozefo

Share any one habit which you think makes you more productive.

Making a check list and managing time better

Share any one habit which you wish to change in yourself.

The itch to strike things off my “to do” list even if something needs or deserves more time. I find it hard to procrastinate. But sometimes you must.

Answer in less than 50 words

  • One tip to success:

Just keep at it for the right reasons. Not funding. Not fame.

  • One mistake you believe every individual must avoid:

Wanting overnight success – there is no such thing

  • One most important lesson that you have learnt till now:

The only thing certain in business is uncertainty.

What are your plans for next 3 years?

  • Launch the Signtist multiplayer version
  • Be present on social gaming platforms like Facebook
  • A part of the puzzle section in dailies just like Sudoku
  • Subscription led portal for teachers to create quizzes
  • Board game of Signtist
  • Tweak the game to help the dyslexic students practice spellings

If you get a chance to start your career again what would you do differently this time?

Become a wildlife conservationist

What are your top three getaway destinations?

Greece, Scotland, Bhutan

Share a quote that inspires you the most.

“if you don’t stand for something, you fall for anything.”

Inspiring Entrepreneurs

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