​Ankur GuptaCEO of Toyzstation Published On: Wednesday, January 06, 2016 Views 2973

We have developed a brand ‘Toyzstation’ selling through major marketplaces like Flipkart.com, Amazon.in, Snapdeal.com, Paytm.com, Askmebazaar.com, Shopclues.com There was a big vacuum for quality products at low prices. Till last few years, the organized online industry was dominated by major brands which were out of reach of the mass buyers due to high prices. We launched similar products under our brand at reasonable prices being into wholesale business of toys for over 100 years. We eliminated the mediator margins passing them directly to consumers.

Have been in the Toy industry for 3 generations wanted to implement the vast experience and knowledge in developing an online brand.

To provide happiness to every child by providing them with toys at reasonable prices as in our society toys are still a luxury for a child in spite of the fact that toys play a major role in the development of a child.

Regularly keeping pace with the changing online scenario.

Every morning we face new challenges be it in operations, product selection, marketing but we are determined to meet our goals through a focused business that strives to offer unique products at a very low and competitive prices. We hope to bring smile and enjoyment to every child in the society soon!

The venture has been started by my savings and till now we have been able to grow only by deploying our profits back. Maybe at a later stage might consider funding.

The kind of experience we have being in the industry for so long the problem of brain drain does not bother us really. The market is growing at a very fast pace with opportunities for everyone it is just you need determination and the right approach.

Discipline in life, Work commitment, Belief in oneself

For marketing, we use Facebook a lot as it is the best tool to stay in touch with the customers directly. As Indians are becoming net savvy more and more people will be on facebook.

I am a big dreamer and want to achieve those dreams. My day starts very early and I make it sure not to leave any work pending for next day. The team which has been working with me is like a family to me. We don’t have owner servant relation we are like friends striving for success.

I am a workaholic and spend very little time with family wish I could change this habit in the near future.

• One tip to success:

Believe in yourself

• One mistake you believe every individual must avoid:

Overconfidence

• One most important lesson that you have learnt till now:

Always learn from your failures

To make our brand among the most reputed toy brands in India. We have started with online and will take to offline also in the near future.

I will put all the experience that I have earned till now in right places from the day one.

Goa, Europe, Australia

“Always dream big, believe in yourself and success will follow.”