Ankita JainFounder of Zevarani Published On: Monday, November 09, 2015 Views 3388


"Do the right thing. Do not wish for overnight success, it comes after a bunch of failures."

Jewellery is often said to be the soul of every female. However, Ankita took her love for Jewellery to a completely new level by starting her own startup. From a very small age, Ankita has always been passionate about jewels and art. According to her peers, she is hardworking and dedicated person. She has an eye for creativity, which is visible from her work. Her startup Zevarani aims to change the cliché that Jewellery is expensive and often out of the reach of the common person.

She designs and crafts each piece with my heart and soul in it. She personally chooses each little thing herself and creates wonderful designs out of it. She makes sure to put the best quality stuff to cater art lovers. Within a short span of time, she has attained huge following of artistic Jewellery lovers.

Please provide a brief overview of your product/ service.

We design and create exquisite artificial jewelry using various types of metals, stones, beads, cords, chains etc. This jewelry if often termed as tribal or junk jewelry. However, I would like to call this as art jewelry because the designs we create are completely customized based on our instincts and buyer’s needs. At the same time, I would like to beat the taboo that this type of jewelry is expensive, I would want to see people wearing these items in very affordable price range.

What inspired you to build the above product/ service?

My passion towards art-work and interest in fashion trends motivated me to design and create stuff which is unique and carries value for art lovers. So, I accumulated some hard-to-find material and stared creating various designs. I started ZEVARANI to provide exquisite items in affordable prices, customize them as per buyer’s interests and designs. Currently, we are only into various types of jewelry, but I would like to expand into various forms of products which has a hint of art in them.

My motive is to create value for its lovers and promote the art of handcrafted jewelry..

What is your life mantra?

No life without passion; have the courage to follow your heart.

What was the most challenging part of your journey till now?

Firstly, time. Time is a major challenge, once you are doing something of your interest, you are always short of time. Secondly, my family has always been concerned about the deviation and distraction from a regular carrier. So, it hasn’t been easy to put the thoughts together and start Zevarani. Thirdly, difficult to deal with the dealers and communicate with them and make them understand our requirements. However, it has also been one of the key lessons learnt about dealing with people from various backgrounds.

How did you overcome those challenges?

Its been difficult to overcome the ‘time’ challenge, I am still struggling to figure out multiple things due to lack of time. But, I never get tired if it’s about Zevarani. Family has been providing great support.

Regarding investments, we took a very calculative approach in the beginning and scaled-up cautiously. Idea was, do not compromise on the quality and ethics to make it big.

Share some details about the investments that you have been able to fetch for the business till now.

Initial Investments have been made by us. We haven’t reached out to any VCs yet and want to build this further on our own. Might look for investments while scaling up.

How do you protect yourself from the problem of Brain Drain?

This hasn’t impacted us yet :-)

According to you, what are the three qualities an individual must have to achieve success?

  • Passion
  • Patience
  • People-centric

Which online tools/ services/ apps do you use the most and would like to recommend as well?

I am not much of a techy. Love to use WhatsApp and Facebook for business and pleasure

Share any one habit which you think makes you more productive.

I am passionate about my designs. I do not look at the clock if I feel an urge to create something new.

Share any one habit which you wish to change in yourself.

I would like to increase my patience level. But lack of it keeps me excited about Zevarani :-)

Answer in less than 50 words

One tip to success:

Do the right thing. Do not wish for overnight success, it comes after a bunch of failures.

One mistake you believe every individual must avoid:

Just do it and make it large. Thinking too much is such a waste of time :-)

One most important lesson that you have learnt till now:

Hard work and patience. Success that comes later, stays longer.

What are your plans for next 3 years?

  1. Make ZEVARANI as a known art-based fashion brand
  2. Get listed on all art platforms and communities
  3. Innovate new product types in the fashion industry
  4. Associate with an NGO for women and promote this art the root level

If you get a chance to start your career again what would you do differently this time?

Every experience teaches us something. Perhaps, I should have studied fashion designing instead of engineering :-)

What are your top three getaway destinations?

  • Ooty
  • Goa
  • Indore

Share a quote that inspires you the most.

“If you cannot stop the tides, learn to swim.”

Inspiring Entrepreneurs

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